Retargeting is an effective strategy that can make or break your conversion rates. However, to truly harvest its benefits, you must approach this correctly. What are some proven retargeting ads examples? You can reproach the user in your app, start retargeting periodically based on the time when the demand should be the highest, and target those who visited your store just once. Do you want to learn more? Then read on!
What Is Retargeting?
Before we get down to the examples of retargeting ads, let’s explain what retargeting is. It’s a strategy that re-engages users who have visited your website or used your app but left without making a purchase or signing up. It acts as a gentle reminder, bringing your brand back to their attention and encouraging them to take action.
Our Retargeting Ads Examples
Let’s explore some retargeting ads examples that have set benchmarks for creativity and effectiveness.
Example 1: Dynamic Product Ads
Imagine an online fashion retailer targeting users who viewed shoes but didn’t purchase them. The ad displays those exact shoes, perhaps with a “Limited Stock” tag or an exclusive 10% off, compelling the user to revisit and buy. This way, you utilize the scarcity principle.
Example 2: Use Your App
Another excellent retargeting ads example is utilizing your app for retargeting. For that, you can use push notifications or dedicated in-app ads to remind the users of the carts they abandoned and the products they did not buy. Apps are a powerful tool, so utilize them in your retargeting campaigns.
Example 3: Targeting New Users
While you might retarget those who are well acquainted with your brands and products, there’s a much better way to increase your conversion rates: approaching those who visited your store only once. By exposing them with personalized retargeted ads (based on the third-party and first-party data you have on those users), you won’t only encourage them to return and buy your products but also strengthen your brand visibility and incentivize future purchases in your e-commerce.
Example 4: Time-Defined Retargeting
Black Friday, the end of the year, Christmas season – all of these are sales picks that you should act on. You can use retargeting to get the most out of them. How?
Start with your ads a bit earlier than these peaks start, perhaps half a month or a whole month before them. Target those who visited your store and present them with offers for the products they viewed. Customers are much more likely to make a purchase during those peaks, so this way, you’ll achieve the highest return on investment and increase your conversion rates significantly.
The Takeaway
Follow our retargeting ads examples, and use their principles to craft your own campaigns. Remember – retargeting is extremely cost-effective if you conduct it properly, so it’s wise to plan your campaigns thoroughly before you kick off with them. After all, it’s better to spend those extra few hours but get a several thousand dollars higher return, right?
