Native ads are becoming more common as companies and marketers reassess their marketing budgets in the wake of the global pandemic. Native advertising will account for 74% of all display ad sales in the United States. There are big reasons for this.

Contrary to regular display ads, native ads are 53 percent more likely to catch users’ attention without becoming intrusive and, more specifically, deliver a click-through rate (CTR) that’s also nearly nine times higher. It’s one reason why native ads platforms are becoming more popular with marketers and publishers for running ad campaigns.

A native ad network, irrespective of the advertising medium, is more likely to produce high-quality targeted traffic for publishers. How do you choose the best native ads platforms? You will learn how, but first, take a look at what’s native advertising.

What Is Native Advertising?

Native advertisement is a rapidly expanding form of targeting. It is an opinion-piece ad format that blends in with the rest of the site’s content. A native ad typically consists of a picture, a title, and some ingress text. When you click on a native referral ad, you’ll be taken to the advertiser’s page, where you can read the advertised material. 

A native ad may appear in search results, in a news stream, in content recommendations, or in other media-specific means of displaying content. As you are now aware with what is native advertising? It’s now time to learn about things you must consider when picking from many native ad platforms.

How to Choose the Best Native Ads Network

Assess For Relevant Targeting Options

Whatever your goals are, you’ll only be able to achieve them if you can reach the right people. Pay very close attention to how well the ad platform enables you to reach your viewers while comparing different platforms. Although certain networks encourage you to choose individual websites from their network to display your ads, others only allow you to block those websites from receiving your ads.

Setup Process

Make sure the ad network you select has the appropriate setup process for you. For example, some networks necessitate manually setting up each website. Not to mention that each platform will need to be approved separately by the network, making it a time-consuming and inconvenient process for advertisers.

Ad Quality

While advertisement networks will help you find advertisements that match your native ad impressions, bear in mind that ad content varies widely. Some unscrupulous advertisers use these platforms for traffic arbitrage, sending the users to bogus landing pages. As a result, you must determine the content of the advertising being served.

Pricing Model

Advertisers should also ensure that the cost per click is appropriate for their advertising budget. CPC and CPM are two examples of pricing models. Not all networks, though, have all of the available pricing options. 

Reporting

You’ll need to regularly track intermediate outcomes to optimize your success and create a successful native advertising strategy. The native ad platform’s monitoring features are the next thing to think about. Since come networks only have basic details on their features, request a preview to ensure you have access to all relevant information.

In The End

As a publisher, you will profit from serving native ads if your website covers content or media. A native ad can blend in with your media or written text to give your consumers a distraction-free experience. The experience can be hampered by pop-up advertising or banner ads that get in the way. As a result, brands need to focus on more organic types of advertisement. Native ad platforms satisfy this need.