Tech Companies seem to be everywhere.

Estimates say that the tech industry will reach a $5 trillion market value by the end of 2021, even after the sudden slowdown of 2020.

There is so much offer that the goal for tech companies (even new ones) has shifted from creating something innovative to being client-centred. 

In this article, you’ll learn the basics of how to develop a strong brand positioning to stand out from the crowd.

What is Brand Positioning?

Brand Positioning is the strategic process of helping your audience to remember your brand.

You should answer the questions: “What do I want my brand to be remembered for?”, “How can I create a smooth experience for my customers?”

Here are some tools to answer these questions.

Use a Positioning Map

Competitor analysis is crucial. If you want to create a brand voice that stands out, you first have to know where to position your offer.

Use positioning maps to identify untapped gaps and opportunities in the Tech market that you can go in and fill as a business.

You can use endless parameters; here you have an example.

Use Design to craft a new experience.

It is not all about colours and animations. Design is what Coca Cola, Apple, and other great companies have used to connect all the aspects of their business, from customer experience to marketing campaigns.

Website Design

Your website is where your customers spend most of their time with your brand. A common problem for Tech Companies is a low responsive website that doesn’t give all the information needed about the product.

Create a Tour Product

Be sure to have an engaging and efficient way to present your product. 

Interactive tour products are great to increase time on site and to answer questions about what you offer.

Video marketing is another branding tool you can use. Informational and explanatory videos make users retain 65% of information instead of 10% of the information they would get from a text.

Resource Center

Give a Reason to your leads to stay a little longer on your site. 

Create a useful resource centre with free videos, guides, blogs, white papers, APIs etc…

This is the best way to drive traffic to your page, increase time on site, and create reciprocity by offering useful free material.

Include Your Company Culture

Sometimes Tech Companies miss in infusing their personality, their brand identity and their culture into a website. 

Even in the Tech world, people love doing business with other people.

Include your Mission, Vision, Values, and your team. Essentially, make sure to include all the aspects that tell the story of who you are.

Logo Design

Your logo will probably be the first thing that your customers see, and it works only as long as it is consistent with your brand guidelines.

So make sure your team creates consistency between the design assets of your brand and your logo; including site design, email templates, social media posts, and basically every channel that your company uses to express its potential to the world.

(Pro Tip! Make sure your logo is readable on every type of background!)

For more information on how to develop a professional brand strategy, turn your company into a loved brand and other general design and marketing tips, visit The Branded Agency’s blog!