Over the years, video contents has been gaining strength in the business world when it comes to expanding its brand. The use of this strategy as a conversation channel between the company and its potential clients has proven to be a very effective communication to convey the spirit of a brand in a visual, creative and original way, and thus to attract new clients or maintain the loyalty of old users.
Why is it important to have a good promotion video?
1. Differentiate yourself from other brands
Unlike other types of video (corporate, industrial, etc.), the promotionvideo serves to stand out from the competition, showing in an original and suggestive way the characteristics of the brand, both in its products and in its services.
2. Communication method
It is a communication strategy between the brand and potential customers, a tool to creatively and uniquely explain the products or services offered as well as being a way to promote them. Visual communication that reaches customers better.
3. Expansion of your brand
Promotion and advertising are carried out taking into account the needs of the brand, so he purpose of promotion videos for brands is based on marketing objectives through online platforms and the media (TV or cinema). This is how you reach a larger audience that is interested in what the company offers. Thanks to the promotionvideo as a marketing strategy, you can attract more customers to your website or social networks.
How to do video marketing?
If you want to boost your sales with video marketing, you have to confirm the following three important things:
– Your audience
– The platform where you post your videos.
– What effect do you want to have? What do you expect with your videos?
The next step is planning!
Once you have defined your marketing goals, your platform, and your goals, now comes the time for planning. Planning ensures your videos don’t deviate from the path you’ve set. The path here means boundaries and of course the goals you are trying to achieve by doing this video marketing!
About planning there are several aspects that you need to think about:
– What does your target audience want? Do you understand their true desires? Or are you just following your own whim? Beware of the first impression. If they find that your video doesn’t live up to their expectations, they won’t watch it until the end. This way your messages will not reach their target.
– How do you make sure your company logo shows on your videos without disgusting your users?
– Content specialization. Try to create specific content and avoid general content because they are not very selling.
– Call-to-action messages. Examples are “please subscribe”, “thank you for watching”, “have a nice try”, etc.
– Endings or conclusions at the end of your videos. Every video should have at least one conclusion.
Other tips:
– Make sure background noises don’t degrade the quality of your videos.
– The right lighting really determines the quality of the video produced. Natural daylight usually provides the best lighting quality. Take advantage of it!
How to make video content for video marketing?
Now we come to execution!To run what has been written above, we need a video maker tool.There are a wide variety of tools available in the market but based on our experience, FilmoraGo is the best.Why?Here is the review!
FilmoraGo is an application that allows you to edit video on your smartphone or tablet. A simple and free solution that works on both iOS and Android.
In FilmoraGo, there are all basic editing features: easily cut from the beginning or the end of your clip,adjust your aspect ratio, play with speed by creating beautiful slow motion or vice versa by speeding up images, adjust the sound and possibly add your voice to the video. You will be able to add titles, texts or even subtitles very easily.
FilmoraGo also provides various creative effects, stickers, filters and transitions to make stunning videos. What’s more, there are thousands of royalty music and all kinds of sound effects in the resource library, you can choose according to different video themes.
Two new features in FilmoraGo for iPhone:
– AR Camera: this is a smart camera feature with Augmented Reality technology, with this feature, you can add facial props and do face beautification directly while shooting the video clips, no need for post-editing.
– DoubleTake:this feature allows you to generate dual-view content, taking full advantage of iPhone’s front and rear cameras. Dual-view content is a current trend that will certainly make your video more attractive.
Conclusion
To make good promotion videos, we have to consider the aspects described above, at least some of them. And to execute it, we need the best video editing tool, if you use iPhone, FilmoraGo iOS video editor is the recommendation!
