Finding followers on Snapchat and increasing the Snapscore can be challenging, but it’s not impossible. Although Snapchat lacks suggested user lists or more extensive discovery tools like Instagram or Twitter, users have to find other methods to engage with the audience. This prevents you from fully replicating your Instagram follower-building strategies. But there are still several things you can follow to grow on Snapchat.

Following are some techniques that will show you how to increase your followers on Snapchat.

Promote your Snapchat Profile

Promote your Snapchat profile on other social media platforms like Instagram, Twitter, Facebook, YouTube, Linked In, Pinterest, or any other site. Add your Snapchat handle in the About section of your other social media profiles. 

Another way to generate traffic to your Snapchat profile is using mobile Facebook ads.

Maintain a High Snapchat Score

If you want to increase your following on Snapchat, you need to increase your Snapchat score by sharing a large number of snaps with your friends. According to recent reports, the highest snap score in the world is over 320 million in 2023.  

Use your Snapcode

Snapcodes are those squares of yellow color with a white ghost in the center and little black dots all around them. The black dots form a distinctive pattern connected to your account, much like QR codes. Your profile will be displayed to everyone who views your Snapcode through the Snapchat viewfinder. On a smartphone, you can even scan Snapcodes from images and screenshots.

You should utilize Snapcodes since they are readily available and simple to use. Regularly add your Snapcode to your social media sites, use it as your Facebook and Twitter profile picture, print it on your product packaging (if you own a brand), and use it in advertisements and posters.

Host contests, games, and giveaways

Young people are more enthusiastic about contests, games, and freebies on Snapchat. As a result, using these strategies is among the finest ones to increase your Snapchat following.

When arranging these kinds of events on your Snapchat, the most crucial thing to keep in mind is to have fun. Moreover, they should help you market your profile in some way, but not so obviously that it hinders your ability to engage customers.

Use the Snapchat ads

Snapchat includes ad features that you may use, just like any other social media network, and they’re shockingly inexpensive! You don’t need the biggest marketing budget in your mind to reach potential Snapchat followers.

Snapchat ads have the biggest benefit of using the most interesting kind of advertising available: video and audio segments. In just 10 seconds, you can grab the interest of thousands of potential clients.

Remember to keep things enjoyable when developing a Snapchat advertisement. 

Carefully decide when to post

Even while the timing of your posts isn’t nearly as crucial as the content itself, timing should still be taken into account. Posting on Snapchat at the wrong moment may lead your post to come and go without ever generating any traffic because of its transient nature.

The ideal time to post on Snapchat is between 10 p.m. and 1 a.m. because a large number of its users are under 25. Most Snapchat users will be using that time to leisurely browse the app while attempting to get some rest.

Search for hot topics

It could appear to be a bandwagon strategy, and it is. But joining the crowd on social media often pays off. Using trending hashtags on Twitter is similar to chasing trends on Snapchat. It works incredibly well to direct some of that traffic to your social media. However, current themes are less obvious on Snapchat. Instead, you’ll need to monitor the platform carefully and recognize trends as they emerge. It’s a talent that social media influencers have mastered, and you should learn it over time.

Visit Snapchat’s official blog for a look back at what trended on the app last month. Every month, they publish a blog recapping the most talked-about subjects from the preceding month on the site.

Final Words

It could seem challenging to gain followers on Snapchat. The key, however, is creating high-quality material, being patient, and paying attention to your audience, just like with any other social media endeavor.

FAQs

How often should I post on Snapchat to maximize my views?

You need to publish on Snapchat every day if you want to acquire more views because the stuff there disappears quickly. Because this platform is all about everyday engagement, you must interact with your audience every day.

Should I promote my Snapchat account on other social media platforms to get more views?

Yes. Spread the word about your Snapchat as widely as you can. On your website, provide your Snapcode so that people may quickly follow you. 

What content should I post on Snapchat to get more views?

The kind of audience you want to attract will determine the kind of material you post on Snapchat. People are more likely to be enthusiastic about engaging with you if you lean more into your eccentricities, ideas, and personal style.