Personalizing your lip balms for maximum exposure to your business is crucial. Most importantly, the current market is flooded with cosmetic products. Different brands have launched their products, and to be different from the competition, you need custom printed lip balm packaging boxes. Personalization is a key factor that can help your business grow. This article has mentioned some ideas to make personalized lip balm boxes and elevate your brand sales. Excited to Know? Let’s go!
Choose The Right Material For Packaging:
The first and the most important thing is the stock material. Material choice can make or break your first impression. High-quality materials ensure your product is safe from internal and external potential hazards. Specifically for custom lip balm boxes, cardboard is the best option to consider. A huge portion of brands in the market use cardboard boxes for cosmetic packaging. These boxes provide durability, sustainability and a nice plain surface for high-end printing. At the same time, you have other options that you can choose depending on your business needs and preferences. Other materials include kraft boxes, corrugated boxes and rigid boxes.
Opt to Your Brand Colors:
Brand colours help in brand recognition; putting your brand colours on your custom printed lip balm boxes can help your consumers better recognize your brand, and in the long run, it helps build consumer loyalty to your brand. Brand colours subconsciously attract consumers and build an emotional connection between the product and the consumer. Especially if you are targeting a client base based on demographics, certain age groups or some other specific qualities. In addition to that, having brand colours on lip balm boxes can create brand consistency and the visual identity of your brand.
Place Your Branding Elements:
The main aim of custom printed boxes is to attract customers, and that can be done by having a strong brand identity and brand recognition. As a brand, branding elements such as logo, tagline, brand motto, and messages can play an important role in your business growth. These branding elements offer dual benefits. It will make your lip balm packaging more appealing while promoting your brand. In addition to that, placing your branding elements strategically on your chapstick boxes can help your design attractiveness while being an amazing marketing tool.
Use High Quality Graphics:
Graphics also play a vital role in making your product stand out in the market. Using high-definition graphics can allure consumers. With creative and vibrant graphics on your lip balm packaging boxes, you can differentiate your product from the competition. Being unique is the key to making an impact on your consumers. So, try to use unique graphics. You can even get professional design services to design graphics for you. Custom printed lip balm boxes with creative and unique designs can work as a great marketing tool for your business.
Try Different Designs and Patterns:
The first design of your chapstick packaging can only sometimes work well. You need to understand the current market competition, current trends and everything that can work in your favour. Gather your ideas, do competitive research and experiment with different custom printed lip gloss boxes. Until you find something that rocks, here is a pro tip: always keep in mind your targeted audience and their persona. This way, you can have packaging solutions that magically grab the market. Remember, you can be creative in this step and make amazing design patterns for your business.
Give Your Products a Final Touch:
When you get the perfect design for your custom printed lip balm boxes, always have a final touch on the packaging. You can add extra embellishments such as small bows, ribbons, cutouts, stamps and embossing debossing effects to make them more appealing and attention-grabbing. Moreover, laminate your lip balm packaging boxes to add an extra layer of protection, keeping your printing safe from fads and other potential hazards. You can choose from gloss lamination, matte lamination and spot UV. These laminations are currently used by major cosmetic brands.
Final Thoughts:
In a nutshell, keep your design simple and intelligible while having your branding elements and creative graphics on the custom printed lip balm boxes. Always keep room for changes. Follow the current trends and understand the market tactics. You also need to focus on box durability and quality material usage. In short, choose what works best for your brand. You can always seek professional advice from wholesale packaging suppliers. One that I recommend is OXO Packaging. They have a good reputation in manufacturing packaging for business. Moreover, they have a huge wholesale range and amazing customer service.
