SEO or search engine optimisation strategies and techniques help websites get noticed by major search engines like Google. This is immensely important because if your website gets ranked amongst the first few businesses on the first page of search engine results, it’s likely to receive a lot more traffic and more traffic means more potential customers. However, in order to rank on the first results page on Google alone, one has to perform well on over 250 metrics.

Small business owners have limited budgets and even more limited time. Therefore, managing all the SEO work in-house is out of the question. Such businesses need to look into investing in SEO packages in India that are specifically tailored for small businesses. This post elaborates on 7 points to keep in mind when choosing the best SEO package for one’s small business.      

7 considerations to keep in mind when selecting SEO packages for small businesses

1.    A tailor-made SEO strategy

Designing and implementing a comprehensive and fool proof SEO strategy is not a short-term affair. One has to patiently and persistently be at it, monitor performance and make changes and adjustments when and where necessary.

Different small businesses have different needs and therefore require customised SEO strategies and plans. These should be based on their individual business objectives, the industry they are a part of and the level of competition they face. Hence, when shopping for SEO packages, ensure that the SEO Company you are in talks with is willing to provide you with a custom-made and personalised SEO package. What’s more, a small business must keep its eye on its spending at all times, so by opting for a tailor-made strategy, you can ensure you only choose affordable SEO packages going forward. By doing so, you will always have your bottom line in the black without sacrificing quality.            

2.    Advanced keyword research

SEO packages India that are offered by reputable digital marketing agencies include the usage of advanced keyword research tools. These tools are very useful in finding the best keywords and phrases that are searched for the most in your business domain.

When these keywords and phrases are used the right number of times in your website content, then it helps to markedly improve your business website’s performance on search engines.

Along with keyword research, comprehensive SEO service packages also provide keyword difficulty reports and include competitor analysis studies as well.

Major search engines like Google tend to tweak and change their algorithms daily. Therefore, professional companies that provide affordable SEO packages in India tend to be very agile and constantly evolve and re-strategise in order to keep up with changing algorithms.

3.    Website optimisation services

In order to rank high on the first page of major search engines, websites must be well-structured, well-programmed and contain unique content about your business’s offerings.

When it comes to website structure, there are two very important things that your website should have- a clean URL and a breadcrumb navigation system. These enable both website visitors and search engine crawlers to navigate your website easily.

As for website programming services, premium SEO packages in India include services that improve a website’s UI and UX design, thus making it more user-friendly. Additionally, since recent surveys have shown that a major chunk of online sales is made through mobile devices, superior-quality SEO packages in India also help with optimising your website for mobile phones and tablets.

4.    Content marketing services

Quality website content that follows ‘Google Search Essentials’ guidelines is extremely important in order for your small business to have a high rank on search engines. Website content also plays a role in determining the number of people that visit your website and how many of those leads get converted into actual customers.

Website content can include blog posts, articles, images, videos and much more. High-quality content helps visitors to your website understand your brand and its offerings better. Therefore, when researching SEO packages in India, make sure that the ones you zero in on offer excellent quality content and content marketing plans.        

5.    Backlink strategies

When shortlisting SEO packages in India, make sure that the affordable SEO service packages that you choose all provide regular authoritative backlink-building services. When a website links to a post, article or web page on your business website, they do so via backlinks. Receiving backlinks from well-regarded authoritative websites help elevate your small business’s credibility in the eyes of both potential customers and search engine crawlers. When trustworthy websites backlink to content on your website, it implies that they endorse your content. This helps your website secure a higher ranking on search results pages.

Since Google prohibits the buying and selling of backlinks, some legitimate ways through which good SEO packages can secure backlinks for your website are media syndication, off-page content writing, social profile posting and local directory posting.

6.    Local SEO services

In order to rank highly on local search engines, your business must have a local address, phone number and locally pertinent content. Also, your company should be listed on Google Business Profile. This is important because it helps a business owner take control of how his/her business shows up on Google Maps and Google Search.

Additionally, it is of vital importance that your NAP (name, address, phone number) citations are updated and are the same everywhere online, especially on all business directories like Yelp, Yellow Pages and so on. This is so that search engine crawlers can cross-check your business’s NAP citations and establish the authenticity of your business. This will help your site get ranked on local search engines.

Thus, when selecting the best digital marketing agency in India for your small business, make sure that the SEO package that you finally choose includes all the above services.

7.    Regular periodic reports

In order to monitor whether the SEO strategy implemented by the company whose SEO packages you have purchased is actually working or not, you should receive regular website and keyword tracking reports. These can be weekly or monthly reports and they help you understand what is working and what is not and what necessary adjustments need to be made. Therefore, ensure that the SEO package you opt for provides regular website and keyword tracking reports.

Final Thoughts

Optimising your business website for search engines is vital in order to grow your customer base and increase your revenues. Even so, many small businesses shy away from hiring the services of SEO companies thinking they will be prohibitively expensive.

However, many professional organisations offer affordable SEO packages India specifically for small businesses. Any small business desirous of having its website optimised for search engines can look into these packages. This post outlines 7 important points that will help you select the best SEO package for your small business.