The new technologies are, at present, key elements for any business. From large corporations to freelance or freelance professionals, they are incorporating technology into their organizations as a differentiating and innovative element compared to the competition. 

Investing in new technologies can entail high amounts of disbursement, therefore, it is important to know the technology to make optimal use of it. 

Each business will require a specific and specialized technology that adjusts to the needs of the organization or the profession, however, there are certain common technological aspects recommended applying to all types of professionals. 

The rise of new technologies

In the 21st century, it seems unimaginable to be able to survive without the daily use of new technologies. Human beings are constantly connected to technology, which simplifies and facilitates life and existence in many respects.

When we talk about new technologies, we are referring to new techniques developed in the field of computing and communication. This new technology is used daily both in the private sphere of each person and in the workplace. However, it was not so long ago that these new techniques were incorporated into our lives, so there are still businesses that are fully adapted to the 2.0 Age. 

Let’s see general aspects that every professional must take into account if they want to take advantage of the benefits they provide.

1. Marketing and Social Networks

First of all, we must consider having a presence on the Internet and thus make ourselves known and create wide networks of contacts. We must establish a digital marketing plan, where we harmonize our online and offline strategies. An interesting proposal, since new technologies, allow us to have this presence on the Internet and make the most of it. 

Today, most consumers have mobile devices with Internet access and make numerous inquiries on the Internet about services and products on the market. Therefore, we must take advantage of this use to establish our digital strategy. 

On the one hand, we can study the possibility of creating a Web page, where we expose who we are, what services or products we offer, where we are, how to contact us, etc., in short, provide relevant and attractive information for consumers. In this way, we can differentiate ourselves from competitors and increase the number of customers and sales. 

On the other hand, the use of Social Networks with professional profiles can be a key tool that helps our positioning to make ourselves known. In them, we must create interesting content for our followers, so that we will get a greater number of interesting views and contacts that, in the future, may become commercial, labor, or collaborative interests.

In short, with an online strategy, in addition to making ourselves known, we will offer an image of professionalism and transparency, which will provide us with greater traffic of visits to our digital spaces and will translate into a greater number of followers.

2. Latest technology in telecommunications: wireless technology

Advances in telecommunications, at private and business levels, have allowed the introduction of new work tools that facilitate both internal and external communication.

Thanks to the incorporation of wireless technology or virtual telephony, workers can now connect from anywhere. Traveling, at home, or in a cafeteria, any location is valid to carry out our functions and increase our productivity. 

With this technology, telework is favored, as well as the reconciliation of workers with their personal lives. It is also a great solution for freelancers, who can work with these tools without the need to locate in a specific office, for example.  

Thus, the extended use of mobile devices and laptops helps to maintain immediate contact with clients and coworkers. 

These are options that have a beneficial effect: corporate communications with customers have been improved, organizations are more accessible, and the public can find answers to their questions almost immediately.

3. Everything in the cloud

The use of mobile devices and computers offer novel tools for storing information. In this way, professionals and companies can get rid of traditional paperwork, and incorporate all this information into new technologies. 

In addition, there is an even more novel solution that will eliminate all kinds of headaches, the cloud, a network of servers around the world, which are connected to each other, working as a single system. 

This system allows us to store all the data, manage it, and share the content with other people. In this way, all the content and information we have about our business will not have to be linked to a local team, which in many cases creates problems when this device stops working, or does not properly save and lose data, etc. and be able to access this information from anywhere, for free. 

Currently, there are numerous solutions in the cloud, the best known and used is Google Drive, allowing all Microsoft Office tools to be used from the Internet and stored in the cloud. 

4. Use of online management tools 

The incorporation of some software in companies allows the optimization of work, with a better operation of the business and the simplification of work.  

Let’s see examples of interesting tools commonly used in the business world:

Accounting and Billing: in order to keep an adequate accounting of our business on payments, invoices, orders, etc., we must take into account some tool that helps us manage it and that does not involve a large investment. There are free and paid online tools, especially aimed at small businesses whose turnover is not very high.

CRM: through this software, companies or professionals can obtain a real follow-up of sales and clients, integrating into it any relationship with customer service. With this, effective and satisfactory communication with customers is achieved, constituting a commercial guarantee and providing a key and differentiating element of the company’s policy and value. 

Web positioning: if we are going to implement a digital strategy, we must keep track of the figures involved in that strategy. A good tool for this is offered by Google for free with Google Analytics, which allows you to view the visits that our page receives, the most relevant keywords or detailed analysis of visitors and the campaigns carried out, among others. 

Email Marketing: In addition, you can expand your online strategy using this tool that allows you to make yourself known by sending emails in bulk. There are free and paid solutions to develop this strategy, for example, with Mailchimp or Active Campaign. Even Google also offers a free solution to send mass emails.

Storage: As we have seen before, today, everything is stored in the Cloud. Therefore, it is important to have reliable and secure cloud storage tools to save all our documents, forgetting about the paperwork. Google Drive, Dropbox, or iCloud are some of the good options. 

The advantages and benefits of incorporating the tools and functionalities of new technologies in companies and their use by professionals can be numerous, however, they will also have to face certain drawbacks related to their adaptation at first, such as capital investments. in this technology, or the changes that may mean for companies or professionals. Therefore, we must bear in mind that if technology is used efficiently and intelligently, it will be possible to obtain great profitability in the future.

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Author Bio

Name- Raunak Pandey

Bio- Raunak is a Mechanical Engineer by qualification & Marketer by passion. He is the founder of Maiden Stride, a leading digital marketing company that provides world-class search engine marketing services and website & application development.