Post the inception of mobile apps, multiple businesses became global. They got the capacity to serve their customers in real time and entice them with engaging offers. This couldn’t have happened without mobile applications.
If you are losing on the bandwagon of having your own mobile application for the service then it is time to have one. This is important, especially from the perspective of sales. Therefore, let’s start to learn about the examples, ideas, and a lot more to truly unfold the capability of mobile applications.
Benefits of Using Mobile Apps for Increasing Sales
There are several benefits of using mobile apps. Here are some of the common benefits for which companies often invest money to create an app.
Enhanced Customer Experience
Applications often become a gateway for enhanced customer experience. Mobile Apps have the capacity to make your services and products accessible. Therefore having an app is a sure-shot way of catapulting your sales number. It is because they are easily available on different platforms and easy to use too.
Increased Customer Engagement
As mentioned earlier mobile apps is a gateway. This fact is reinstated in customer engagement too. With every possible product or service, there are chances of fault or even multiple general issues. By having a mobile app, you can employ a chatbot to serve a customer query and give them a platform to raise issues.
Improved Brand Visibility
Mobile apps can be created from scratch. This means the brand can choose the colors and the design elements that resonate with the brand identity. This coherence among different elements is necessary because it helps in creating association. The association that would help your customer to identify your brand. For instance, anyone can figure out a “Nike” product from a mile away. It is because they have focused on the entire design aspect from products to its packaging and marketing. This can be achieved using a custom UI/UX that feels like your brand.
Utilizing Mobile-Specific Features
There are plenty of features that a mobile provides. The most important one is the capability to carry a mobile anywhere. This and an active internet connection enables the customers to use your service anytime and anywhere. Adding to it, the mobile provides features like in-app notifications, push notifications, custom offers, etc that are not available in the desktop version or any other platform.
Data Collection and Analysis
Mobile can be used for collecting massive amounts of data to enhance customers’ experience and forming new strategies for sales. This can be done via the integration of AI and ML technologies that have the capacity to learn and evolve from user data.
Competitive Advantage
Just in case, if your customer hasn’t created a mobile, this is time for you to have one. It would give a competitive advantage considering customers have direct access to you via an app.
Examples of Top Brands Stories Using Mobile Apps for Increasing Sales!
There are plenty of great examples that have refurbished or upgraded their brand identity because by utilizing mobile apps.
Let’s have a look at them:
Starbucks
Starbucks wanted to decrease the amount of wait time that customers have to face while ordering from their coffeehouse company. For this, they employed mobile applications for the ease of making orders. Adding to it, Starbucks also utilized it to provide rewards that can be used later on for a free coffee.
Amazon
Amazon is one of the best examples of how well-designed an app can be and how it can be used for driving sales. Amazon app offers user-friendly, personalized product recommendations, and easy payment options. The app has integrated multiple features like barcode scanning and visual search to enhance the shopping experience.
IKEA
IKEA has utilized augmented reality to help its customers visualize furniture in their own space. IKEA mobile app gives the users a virtual tour and the capability to see their furniture in the user’s space and how it would look like. This particular feature has significantly boosted the sales figure of IKEA and helped them build a robust business model.
Nike
Nike’s mobile app has combined its e-commerce platform with gamification and other personalized content. The application provides fitness tracking, personal workout plans, and challenging tasks to engage users with Nike products. The application also features new limited-edition releases and exclusive content that drive sales and build customer loyalty.
Sephora
Sephora has utilized augmented reality for users to try makeup products virtually. This has helped its customers to try its products hands-on and have a better real-life shopping experience. Sephora also provides custom product recommendations, customer reviews, and multiple easy purchasing options. The app provides a seamless interactive experience that has helped them increase sales.
Ideas on How to Increase Sales Using Mobile Apps
Below are some of the ideas or mobile app strategies that can help in increasing sales via a mobile app.
Personalized Recommendations
A mobile app can browse the user history and the type of product that the customer has purchased in the past. With this, mobile apps can recommend relevant products to the customers that can increase the likelihood of sales.
Exclusive in-app Offers
Mobile apps can be used to provide custom offers, discounts, promotions, and early access to sales events. It creates a sense of exclusivity and encourages the customer to make purchases through the app.
Rewards via Gamification
A majority of apps have gamified the process of marketing their product. They gamify a product that increases the interaction and makes the experience more immersive. This can include different badges, unlocking several special offers, discounts, and other exclusive content.
Push Notifications
Push notifications are a great way of increasing sales via a mobile application. Companies can send targeted and relevant messages to their customers. These notifications can be used for new product arrival, limited-time offers, and personalized discounts. However, it is important to check the frequency of messages that are sent.
Streamlined Checkout Process
Many times companies create a great intuitive interface for your application. However, their checkout process is not intuitive enough to turn a possible lead into a sale. This can be snow by implementing features such as saved payment options, single-click purchasing, and guest checkout options that minimize friction and increase conversion rates.
Social Sharing and Referral Programs
There are many applications that allow users to share their purchases, wishlists, and product reviews on social media. It makes up for direct engagement with people in their friend and follow lists. By having such options to refer friends and providing incentives such as discounts or credits, the company can create successful referrals for more sales.
Augmented Reality Experience
Nothing can beat the real-life experience of shopping. Therefore, if you have a relevant product that can be easily incorporated using AR technology, it can allow customers to visualize products in their own environment just like IKEA. It helps them make up their mind and take an informed decision.
Loyalty Programs
It is important to engage your loyal customer base. It is because they make up for repeat purchases. By implementing a loyalty program within your app, you can actually increase sales in your business. These loyalty programs can provide additional perks, exclusive discounts, and early to access to new products. This incentivizes the customers and helps in increasing customer retention.
Wrapping Up!
Having a mobile for your business is a must. There are multiple mobile app development companies in USA that are flourishing because of the same reason. With an app, companies have the power to enter the pocket of their customers. It can act as a substantial asset for a company that can help in boosting sales and engaging customers. Therefore, if you haven’t tasked yourself with having an app for your service then it is time to start thinking about it.
