When you enter a query on search engines like Google, Bing or Yahoo, it returns millions of results in seconds. Search engines do hectic work to understand the query entered and then searches millions of website pages and content to give you the best result.
This is where Schema Markups help search engines to better understand the content you are searching for in the web. Schema Markup, also known as structured data can be defined as code used to help Search engines understand your content better. It is actually the language of search engines where unique semantic vocabulary is used to help to process the content and categorize it as well.
It is significant because brand competitors like Google, Bing, Yahoo all got together and created schema markups.
As it turns out, it helps brands to display ratings, reviews and other valuable information below the search results which enables brands to gets more clicks, website visits and perhaps conversions. Does it help SEO? is often a question raised by experts. But, there is nothing till now that proves that it gives any extra value to schema markups as far as rankings are concerned. But, of course, one can always experiment and see for themselves. Any SEO Services in Mumbai would recommend it as well.
Since search engines like Google have always stressed on making search easy for users, there are several benefits a user can enjoy when brands implement schema markups. This helps the user to find relevant information regarding the product or service that one is searching on the web in a glance. Users also can make quick decision on whether to click on the website for more details.
There are hundreds of schema types which can be created as there are different type of queries entered by users on the web. We have listed the most used schema markups below.
The Organization schema markup gives a great summary of what your organization is all about. The company introduction, company logo, contact information, headquarter, founders and more. It is apt for any user looking for you and makes decision making very easy. And if the customer finds it engaging, he/she can contact you right from the organization schema markup.
Markups are a great way to find all the information without actually visiting the website. With person market schema markup, personal information like date of birth, name, spouse, birthday, address can be found easily. If you have ever searched for a celebrity, you must have ended up find information using Person Market Schema.
It is one of the most fascinating ways to display the contact information, location, opening and closing time and more using local business schema markup. The local businesses and companies with local branches can leverage this schema markup smartly to engage users and interact with them online.
Companies use product and schema markup to sell a specific product or service. If you ever search for shoes in search engines, you will find ratings, reviews, price and product and service details easily. It is one of the most cherished and useful schema markups for e-commerce players and all those who want to sell online aggressively.
It is a boon if your competitors are not using the schema markups as you can give a valuable and better experience to users with the product & offer schema markup.
It is useful for any blog post, article or news posted online on the web. Search engines find it easy to pull the headline, time of publication and image/video as well. There are news article and scholarly articles where search engines understand different article schema markups.
Events Schema markup are one of the huge revelations for event marketers. Using this schema markup, the event date, location, price, artists names, event information all can be showed in the search results itself. It is very helpful for event planners and attendees as well.
Videos, because of its format is difficult to be crawled by the search engines. It doesn’t have content and therefore, it is a wise thing to use video schema markups. People consume more videos than ever and it is highly recommended that brands use video schema markup always and your video can be displayed along with YouTube videos on search.
The people are more prone to buy products which have the best ratings and reviews. Therefore, using this schema markup will help brands immensely and get more clicks as well.
If you have not utilized the power of schema markup yet, it is high time to implement schema markup and outsmart your competitors eventually.
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