Are your brand activations making the most of the new, innovative technologies you have at your disposal? Brand activations are all about engaging with consumers out in the real world, and you need to leverage all of the advantages you can find.

Taking your marketing campaign out into the physical world where your brand can meet consumers face-to-face is an incredible opportunity and a significant challenge. Interactive technology can help you surprise consumers who are busy with their lives or soaking in the excitement of a big event. Let innovation grab their attention and deliver a valuable experience that they’ll always associate with your brand. When you want to roll out a rebranding campaign, introduce a new product, or get consumers excited about a new promotion, pairing the personal touch of a face-to-face brand activation with innovative technology is a recipe for success.

If you’re not taking advantage of interactive tech that pushes the boundaries of what’s possible, these are some of the leading innovations making their way into today’s most successful brand activations.

AI Avatars

AI avatars are the cutting edge of interactive digital technology today. They bring personality to your digital displays and can guide consumers through the experience. An AI avatar can be integrated into a digital signage kiosk for indoor or outdoor use.

Augmented Reality Photo booths

Augmented Reality photo booths are the perfect interactive technology for big event sponsorships like live sports and music festivals. They use AR technology to superimpose a live image of the user into a digital image, creating all kinds of fun opportunities for photo booths. Audiences can do things like take photos with their favourite sports players, creating great opportunities for brands to generate leads and make lasting connections.

Interactive Gamification Kiosks

Gamification is one of the best ways brands can connect with consumers and make sure that they get noticed at big events. A fun gamification experience can make a huge difference. Work with a company that provides turn-key interactive technology solutions for brand activations that can either be off-the-shelf or completely customized to meet your brand activation goals.

AR Mirrors

Augmented Reality can be used in all kinds of ways with the help of an interactive kiosk. AR mirrors use similar technology to AR photo booths but deploy it in a way that can substitute for fitting rooms if you’re organizing a pop-up clothing shop or help consumers see what they could look like with different cosmetics, fashion, or merchandise.

An AR mirror enables a fuller experience when you create a pop-up shopping experience. You can integrate AR mirrors with self-serve shopping to create a complete digital storefront wherever you want to go.

Interactive Indoor Totems

Indoor totems can open up options for running more passive activations, i.e., where you rely on interactive digital installations alone without the help of brand ambassadors. Interactive indoor totems can be located in your stores, in malls, in public places like transit stations, or in institutions that are frequented by the public.

Their interactive features give you tons of flexibility when it comes to how you want to use them, and they can generate leads without active involvement.