Landing pages helps you to generate leads, increase your app’s downloads and allow you to attract more customers in a short time. Afterall, it is an indispensable part of your app’s overall success.
Living in a technology-driven world, there are lots of apps that have made our life simple and easy, as it was never before. When it comes to developing an app, business owners consider many factors, such as cost, features, design, and whatnot. But without marketing, you can not increase the downloads and visibility of your app in the market.
Probably we all have heard the famous proverb- what looks good-sells well!
Yes, this approach fits perfectly when it comes to market your app landing page to drive conversion rates and improve online presence. If your landing page is having an appropriate design with CTA buttons, it can genuinely be your one-man army marketing tools that help brand owners to increase downloads.
Once you have launched the app in respected stores, but if you can not share it, no one will come to know about it, and here an impressive landing page comes in a rescue. There are numerous ways through which you can market your landing page and drive more traffic.
One of the effective ways is social media because it helps your landing page to get noticed and increase some conversion rate. Here we have addressed several ways that help you market your landing page in a better way that attracts traffic in the first place.
# Direct Reach Outs
Once you know your target audience and what you want to offer to the customers, you can start doing direct reach outs through the mail, social media, or even over the call. This is one of the effective marketing ideas that allow brands to target specific users and create connections.
Direct reach out is an innovative way to create initial impressions, and getting feedback from the exact users the product or service is meant to serve. Well, it depends on the user profile if you want to find the prospectus, several sites can help you,-
- Portfolio sites( Dribble, Behance, Etsy, etc. )
- Review Sites( Capterra, GetApp, SaaS Genius, etc.)
- Tech communities (Growth Hackers, GitHub, Medium, StackOverflow, etc.)
The sites mentioned above will help you find potential customers where you can directly engage with them and improve your landing page conversion rate.
# Guest Blogging
Doing guest blogging for your landing page promotion is like the cherry on a cake. Guest blogging through you will generate traffic and it is one of the best ways to boost conversion rate. It is an effective and reliable way to promote your landing page.
Your blog post should be published where all your audience finds relevant information they are looking for. In short, it must reflect your purpose behind developing an app. All you need to promote unique and engaging content that will definitely help you drive more traffic and improve the overall brand reputation.
An informative guest post will allow you to attract new visitors and establish a strong image in the market. Eventually, it boosts the conversion rate and makes the landing page more visible.
# Get Active On Social Media
Along with likes and posting pictures, social media is all about making connections. If you really want to increase your app’s visibility and boost downloads, you need to engage with your followers in a personalized manner.
The social media storm has taken over the marketing sphere. If you are not active enough on social media, you are losing quality leads on the table, which costs you more in the long run. Having strong social media profiles on all the well-known platforms such as Facebook, Instagram, and Twitter enhances the app’s visibility. It opens the door to reach out to your potential customers all at once.
Slowly and steadily, you will soon realize that you can build healthy connections with the customers and also get more leads from your clients. Different social media accounts play different roles. You can also use social media platforms to start paid ad campaigns, like:
- Snapchat
- YouTube
Unlike the paid ads, an organic post can still have a big impact on your landing page and strengthen customer relationships.
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According to the report, Facebook is now the most used social media platform among all generations. Instagram is another popular social network and favorite among older people too. Hence, whenever it comes to increase app downloads, you should not forget to promote your landing page on social sites.
But all the platforms have one thing in common- these platforms will help you advertise your app and target the right audience at the right time. Promoting your landing pages on social media will increase the traffic and boost app downloads and conversion ratio.
# Email Marketing
You can use email marketing techniques to drive traffic to your landing page. Email marketing is a great tool because the majority of people think twice before they download the app. It is the oldest yet trending marketing ways to engage with potential customers and prospectus.
Give people a strong reason to subscribe, download your app, and continually send quality content, so they don’t uninstall the app. All you need to encourage them to visit your app on a regular basis by showing them what they have missed since they last opened.
According to Business Insider, with every 100 mails sent out, 40-50% open rate, and 20% of these downloads the app, it’s not huge, but it is consistent. The high quality dedicated landing page will be able to get people to sign up, create your mail list, and download your app.
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It is clearly defined from the above image that as compared to other promotional strategies, it is marked as an “excellent” marketing channel for ROI. Moreover, a creative email campaign to existing contacts can drive more traffic to your landing page and gives you amazing results than you might have thought possible.
# Great Call To Action
Due to the extensive usage of the Internet, customers are now overloaded with information and daily marketing messages. A constant barrage of videos, offers, messages, etc. instigates people’s minds to purchase a product from a particular website. Sometimes the audience gets confused.
So what is the smart solution?
A clear call-to-action or CTA.
If you want your target audience to visit your landing page, you also should give them a compelling reason to visit. Your call to action should be effective and offer value to your potential customers. For instance, a discount, attractive deals, or whitepaper. You can set a time limit for the particular offer; this is another amazing way to drive traffic for your landing page.
Improving your landing page performance often results in increasing app downloads. Thus, CTA defines a larger part of the success and increases the visibility of your app.
- CTAs on the landing page increase conversion rate by six percent.
- An attractive landing page increases the sign-up and subscribes ratio by 34%.
A compelling call-to-action eliminates confusion and allows your visitors to take a step forward.
Verdict
There are many other landing page promotion techniques that help you boost app downloads. Above mentioned strategies are just a quick sketch of your app’s success. It will increase traffic, conversion, and ultimately downloads. Above mentioned techniques are recommended by many marketers, and slowly it became a mainstream way of increasing app downloads.
Author bio
Deep Moteria
Deep is an aspiring entrepreneur and Co-founder of Elluminati Inc. Deep having led 75+ startups on the right path with their information-admiring entrepreneurial skill and guidelines. Along with that he loves to craft content on topics including on-demand economy, entrepreneurship, technology trends and many more.
