TikTok is the most downloaded social media used by millions of users worldwide for entertainment and leisure activities. The businesses are using the TikTok for marketing to accrue the brand followers to strengthen their online presence. TikTok has developed its marketing techniques similar to Facebook, Instagram, and benefits the brands by increasing its brand awareness. The application supports for latest digital marketing techniques to elevate the brand value. TikTok marketing is familiar, and the business profiles are growing to sell their brand products.

The successful TikTok marketing campaign is merely dependent on delivering the content to the audience – as the content means to image ads, video ads, events, live streaming, and the hashtag. 

In this article, we explain the latest ideas to launch a successful marketing campaign. 

TikTok Marketing

The TikTok marketing campaign is suitable for the business who has their target audience on the platform. The company has to ensure their target audience availability and start the campaign. TikTok offers business advertisers to personalize their marketing through ads, events, live marketing, and influencer marketing. Before initiating TikTok marketing, the marketer must know the application’s new features to use it to connect with the target audience and make appealing marketing methods to create interest in the brand.

The followers who get impressed with the ad will reach the brand to inquire about it and have the chance to buy the product. 

Lets us see the best ideas to utilize TikTok advertising for brand enhancement.

1. TikTok Ads

The TikTok ads are the primary advertising method where the brand can prefer organic and paid marketing. The organic ads are the free method by creating brand video ads and post consistently in the feeds and TikTok stories. The paid ads can get sponsored and have the potential to reach a broader audience. TikTok allows the advertiser to choose their ad placements based on the location and other customer demographics for their desired results.

The TikTok has five types of ads- in-feed ads, brand takeovers, top views, hashtag challenge, and branded lenses.

– Infeed Ads

The infeed ads are waving in the explore tab and the follower’s walls, creating a versatile ad associated with brand content. It may be any category as brand awareness video, product videos, tutorial videos, customer interaction videos, and so on within the 60 seconds. The brand compelling content must be included in the feed ads to make the viewer like the brand video. 

– Brand Takeovers

The brand takeovers are the premier advertising strategy to penetrate the target audience to focus on the brand ad. It is a full-screen ad of length 3 to 5 seconds with the visual alone, which lasts for 24 hours in the discover tab and stay at the top position until the other ad enters. The audience will see this ad first while they open their profile. This ad is highly helpful while promoting the brand product under the video content and presentation to insist the audience to pause on the video.

-Top Views

The top views are the extended version of the brand takeovers with 60 seconds length video and add the audio effects to present the video ad as more adorable.

– Hashtag Challenge

The hashtag challenge is used for marketing the brand product to a broader audience at a time and increase the followers using the audience generated content. The brand followers act as a brand ambassador for the brand hashtag.

– Branded Lenses

The branded lenses are the supreme marketing method enabling the brand followers to use the brand template to create their videos. It includes the 2d lenses to add animated effects to make it more realistic. When many users use brand lenses, the brand will go viral. 

The business must strategically use these ads by excluding the non-workable elements from the insight gained by identifying the brand competitors TikTok marketing activities and public posts. Based on the responses to the competitor post, the brand can optimize its advertising format.

TikTok Stories Ads

The TikTok stories ads can increase the brand traffic; in a way, the brand can make the viewer actionable on the post by swiping on it to see the complete details of the post. When the user clicks or swipes on the TikTok stories video, they can navigate to the brand website or product page to increase the visitors and traffic.

2. Perform Events Marketing On TikTok

TikTok aids the brands to perform event marketing, which is the first-class idea to increase the audience brand engagement. The brand can run its events in several ways, like giveaways, contests, and challenges. The TikTok brand contest and challenges will most likely succor the brand to engage the audience with effectual entertainment.

Brand Contests

The brand contests can include the product particulars as a concept and emphasize the followers to answer the posed questions. The non-relevant brand questions such as general product based facts can also make the enormous followers participate in it and generate the comments. Among the several users commenting, the brands can reply to the most required one to make the audience more engaged and motivate the new audience to follow the brand.

The business must plan for the best contest and notify in the TikTok stories to remind the audience to present on the brand contest.

Brand Hashtag Challenge

The hashtag challenge is the event advertising method used by the leading brands who have vast followers. This ad’s primary use is to produce the user-generated content and make it to promote the brand.  In detail, the brand will develop the brand-related or any general concept in a video and define the customized hashtag for it. After it gets posted in the explore tab, the brand followers interested in the challenge will accept the challenge and develop their version video and post in the feed by mentioning the brand hashtag. The brand follower’s networks will get aware of the brand hashtag challenge, and they will also participate in the event if it impresses them. 

The content is the leading operator to induce the audience to encounter the challenge. When many followers are trying the challenge, the brand’s hashtag will replicate at many places that increase the brand traffic, which is a crucial benefit for the brand, and gaining new followers will strengthen the brand quality. 

The content is the driving tool of all the events; it must configure with the target audience exciting parameters to pamper them to take part in the event. The event marketing strategy must get handled well by announcing the event winner rewards and prizes to tempt the followers to join.

3. TikTok Live Marketing

The TikTok benefits the brand to go live streaming for multiple purposes. The business can use the right strategy to connect with the target audience deeper to identify their brand impressions. The brand live marketing shall compose influential in-person marketing, product demonstration marketing, experts answering to the frequently asked questions, and general chat with the customers and replying to their comments. 

The brand must preplan the live streaming content to make the session more beneficial to the audience and the brand. 

4. TikTok Influencer Marketing

TikTok helps the business to avail the influencer marketing for the business leads. The intellectual strategy uses to find the brand target audience easier and make them brand followers using the influencer. The influencers play a vital role in business development by working for it. Their operations involve pairing with the business and aware of the business objectives and make the necessary campaigning efforts like ads postings, events marketing, and live marketing. The influencers have their followers who listen to the comments and guidance on choosing the brand while purchasing it. 

The brand has to collaborate with the influencer while planning for the marketing strategy and monitor them to suggest feedback on adding the brand keywords to get a better response.

Influencer marketing reduces brand efforts to identify their industry audience by investing in other paid marketing campaigns. The brand must ensure that its target audience matches the influencer followers before collaborating with it. 

The influencers have vast followers to listen to their comments, and they are active in the media marketing with the application upgrades. TikTok has four influencers- nano influencers, micro-influencers, macro-influencers, and mega influencers with different ranges of followers. The nano has a followers base between 1000 to 10000; the micro has between 10000 to 100000; the macro has almost 100000 to 1 million followers, and the mega has almost billions of followers. The mega influencers have their profession as popular presenters and celebrities with massive followers. 

The brand that competes to maximize the brand followers can hire the mega influencer to discover their product to a vast audience. The nano influencer is the most comprehensive influencer type by all scale businesses to make tremendous growth in their online followers.

Based on the brand requirements, it can collaborate with the right influencers to improve the brand leads.

5. Promote The Brand Out Of TikTok

The brand has the opportunity to connect their TikTok brand profile with the parallel media like Facebook and Instagram and share the TikTok videos to get customer from several dimensions. 

Finally, the business must possess the target audience’s interest and behavior on the brand posts to improve the advertising techniques. The brands must do TikTok campaigning to develop their brand reach and convert followers into customers through consummated content marketing.