Those are the days of yore when you would sprinkle in your location-specific industry keywords on every page of your website, sit back, and wait for the website to be crawled and ranked by Google. These days, the average user of the internet is quite brainy and simply loves to do business with businesses that are authentic in their approach, honest, reputable, and above all, useful. Here, in this blog, you will come to know about the importance of local SEO for construction businesses and actionable strategies that will actually help your business dominate the local search results.
Understanding the Importance of Local SEO for Construction Companies
From ecommerce to national SEO, there are several types of SEO. But for a construction company that seeks domination in local searches, including the township and the city, then local SEO is their point of call. Local SEO focuses on optimizing a website to appear in search results for local queries relevant to the business. And for construction companies, this translates to ensuring that they are the first name up when their potential customers do searches for terms like “roof repair near me” or “local construction companies.” So, here’s the deal with local SEO:
SEO Audits and SEO Strategies:
By optimizing for local search queries, construction businesses can attract highly targeted traffic from individuals actively seeking their services in the area. You will want to look beyond surface keywords, such as “contractors in Westfield, NJ,” and use tools like Google Keyword Planner to acquire a list of national and city/township-specific keywords used to find businesses like yours.
If you have come across this article because you are searching for a Las Vegas SEO company to assist you, it is important to note that not all agencies approach client research and onboarding the same way. If an agency does not take the time to get indoctrinated into a prospective client’s website and industry, it is doing them a great disservice. They are likely taking a one-size-fits-all approach to SEO, which will not provide long-lasting, if any, results to the client.
At my company, New Generation Digital Marketing, when we have a business owner interested in Local SEO, we perform a free website and SEO audit that examines their website links and authority, local search rankings for specific keywords, on-site SEO, business listings on directory sites, sites the business is reviewed on, the businesses’ Google Business Profile, and its social media presence to explore each aspect of the company’s online identity, and offer actionable insights during our consultation.
Should the company want to move forward with our services, we then perform an in-depth audit, which includes competitor and industry research, highly searched questions/phrases/queries used to find our client’s industry, on-page and off-page SEO examination, technical SEO ranking factors, and more.
Make sure to ask each agency you are considering about their pre-consult and post-consult processes and how they approach strategies. For example, we provide quarterly strategies for clients. They are often refined to ensure we, as an agency, are keeping up with search engine algorithm changes and competitor strategies and that we continue to discover questions/phrases/queries that are most relevant to the client and their targeting goals.
Actionable Local SEO Strategies for Construction Businesses
Now that we understand the different approaches to local SEO via audits and research let’s explore some actionable strategies that construction companies can implement to improve their local search visibility:
H3: Optimize Google My Business (GMB) Profile
Claiming and optimizing your Google My Business profile is paramount for local SEO success. Ensure your profile is complete with accurate business information, including your company name, address, phone number, website URL, and business hours. Additionally, regularly update your GMB profile with high-quality images showcasing your work.
Keyword Research and Optimization
Once you or an agency of your choosing has conducted questions/phrases/query research to identify how potential customers are finding construction services in your area, they must be strategically incorporated into your website’s content, including page titles, meta descriptions, headings, FAQ page, and body copy. Focus on long-tail keywords that are specific to your services and location.
Localized Content Creation
Create localized content that resonates with your target audience. This could include blog posts, case studies, or project galleries featuring your work in specific neighborhoods or communities. By addressing local concerns and showcasing your expertise, you’ll attract local traffic and establish authority in your area.
Build Local Citations and Backlinks
Citations are online mentions of your business name, address, and phone number (NAP) on other websites. Ensure consistency across all citations, and list your business in local directories, industry-specific platforms, and community websites. Additionally, focus on earning backlinks from reputable local websites, such as local newspapers, chambers of commerce, or industry associations, to boost your website’s authority. Ask any agency you are considering about their approach to link-building. Avoid agencies that say they will include links via comments in forums or blogs, link exchange networks, guest posts to any website that will accept it (the guest post should be relevant to your niche), syndicated press release mills, low-quality directory links from lesser known, sketchy directory websites (stick to reputable directories like Yelp, YellowPages, etc.), and obligatory links – requiring a business provide another business a backlink via their website as a contractual obligation of doing business together.
Encourage Customer Reviews
Positive reviews play a crucial role in local SEO rankings and influence potential customers’ purchasing decisions. Encourage satisfied customers to leave reviews on your Google My Business profile and other relevant review platforms like Bing Places, Yelp, Houzz, etc.
Conclusion
You now have a good foundation of basic Local SEO must-knows and approaches to draw from as you embark on your journey to higher online visibility. If you are located in Las Vegas, NV, and would like to speak to us about your SEO needs, you can visit our website for SEO FAQs and more. If you’re not located in Las Vegas, no worries. We provide construction SEO services to small- to medium-sized businesses across the United States.
About the Author:
Sarah Arizola-Claros is the Owner and Managing Director of New Generation Digital Marketing (NGDM). She plays an active role throughout each stage of her client’s marketing journey and prides herself on being the first voice business owners hear when they contact NGDM. She is a WP Engine Agency Partner, Hubspot Certified Partner, SEMRUSH Certified Agency Partner, and is certified in both Google Analytics and Ads. She is passionate about helping business owners improve their company’s presence on the web and is proud to work in a profession that can impact a business’s success and position its products or services.
