As a nonprofit organization, you’re on top of the latest ways to track donor information, including constituent relationship management software, but are you putting the same effort into engagement? If you want to strengthen your relationships with donors, you need to approach engagement with innovation and care.

Fortunately, the age of the internet has created a variety of ways to reach out. If you want to try a new approach, here are some of the most effective ideas.

Send Super Personalized Email Newsletters

If you want a long relationship with constituents, you should show them how much they matter. One way to do so is personalizing email newsletters.

This goes beyond just using donors’ names in the greeting — you need to appeal to their values and concerns. Fortunately, you can do so with carefully crafted templates. These templates allow you to personalize hundreds of emails without equal hours of work. This way, constituents get information that’s relevant to them and you get to reach out to as many people as possible.

Target Donors on Facebook With Relevant Ads

Social media ads are incredibly effective and Facebook is one of the biggest platforms. One of the best things about Facebook ads is that you can target certain demographics:

• Age
• Gender
• Job title
• Education

This allows you to create more effective ads. For example, you can use the best software for nonprofits to see how different demographics responded to ads in the past, then use that data to inform your current campaign.

Host Virtual Fundraising Events

Instead of hosting an in-person gala, you can create virtual fundraising events. This allows more people to participate since all they need is an internet connection.

While the set-up is a little different than usual, you can still have fun. For example, you can offer raffles, auctions, games and contests, all of which are great ways to engage attendees.

Create Engaging Videos

If a picture is worth a thousand words, then a video must be invaluable. Videos are an excellent way to get new donors interested and bring previous donors back, as they’re one of the most engaging forms of media on the internet.

For example, you can make a video showing all the good your organization does, which may prompt people to donate. You can also make an educational video about your nonprofit’s history.

Reach Out Via Social Media

Social media ads can be powerful, but so is a direct call to action via post. Platforms such as Facebook, Instagram and Twitter are some of the best tools when it comes to engaging with donors, as it lets your organization speak to them directly. Additionally, when you create an especially engaging post, users will share it with their own followers, thereby spreading your message far and wide.As you think of new ways to encourage giving, remember to update your database integration software. This is one of your best resources and can make a huge difference in campaign effectiveness. With the combined power of technology and creativity, you can see more donations than ever before.