Podcasts have totally blown up in recent years, especially since Google started letting us listen to them right from the search results. I mean, it’s no surprise they’re popular when you see that Spotify alone has a whopping 5 million of those bad boys as of today. And Apple Podcasts is no slouch either, hosting 2,503,247 podcasts as of November 2022, with another 550,000 active ones on iTunes.

But you see, as an artist who’s always hustling, you don’t want your podcast to be just another tiny drop in that massive ocean of shows. You want to make a splash and get more listeners.

That’s where a killer Podcast SEO strategy comes in. It’s something that tells people why they should tune in to your podcast and helps search engines put it at the top of their ranking game.

In this blog, we’ve got your back with a handy 10-step checklist that’ll have you dominating Google in no time. Let’s dive in and get your podcast the attention it deserves.

But first, we need to make sure that you understand what podcast SEO really is…

Podcast SEO – What is it?

Podcast SEO is basically the cool cousin of regular SEO but for audio stuff like podcasts, webinars, and other awesome audio content. It’s like a dedicated club for techniques that make your podcast rank higher on Google.

Some of these techniques sound familiar, like using the right keywords and making sure your podcast description is on point. That’s just good old SEO 101, right?

But hold up, there are some surprise tactics that might catch you off guard. Don’t worry, though, we’ve got your back, and we’re gonna spill all the beans right here.

Here’s a pro tip for you: Podcasts actually have a special place in Google’s heart. When you search for something, you might have noticed this nifty little podcast box that shows up in the search results. It’s like a VIP section for podcasts, while other audio content types are left in the dust.

And guess what? Podcasts in that box are always front and center, not mixed up with other results. So, you’re not just a needle in the haystack – you’re always visible and ready to grab people’s attention.

That’s the power of podcast SEO. It’s all about making your show shine and getting noticed by anyone who’s looking for your awesome audio content.

Podcast SEO Optimization in Simple Steps

Here’s a breakdown of podcast SEO optimization in 10 simple steps.

1. Make A Dedicated Website Page.

Let’s start by giving your podcast a cozy online home. Create a dedicated web page where you can showcase your episodes, share additional info, and connect with your audience.

2. Optimizing the Podcast Description

When it comes to descriptions, think of them as little sneak peeks that lure people to hit that play button. Use relevant keywords, highlight what makes your podcast truly unique, and give potential listeners a taste of what they can expect. Think of it as the trailer for your audio extravaganza.

3. Choose the Ideal Content & Invite the Right People

Content is king. Choose topics that resonate with your target audience, deliver value, and keep them coming back for more. And remember those special guest appearances! Inviting awesome guests who align with your podcast’s theme can spice things up and attract new listeners.

4. Produce Shorter Chapters

Long podcasts can be overwhelming, so break them down into bite-sized chapters. It’s like serving up a buffet of mini-episodes that folks can enjoy at their own pace. Plus, shorter chapters are easier to navigate, making it a win-win for both you and your listeners.

5. Optimizing Podcast Titles

Titles are like flashy neon signs that snatch folks’ attention. Make them catchy, revealing, and keyword-friendly. Think of it as the hook that reels budding listeners and leaves them curious and eager to dive into your podcast.

6. Choose The Ideal Platform.

Picking the right platform is key to podcast success. Look for one that’s user-friendly, offers countless features, and has a solid listener base. It’s like finding the perfect stage for your show, where you can rock the mic and bond with your audience smoothly.

7. Create Other Content Related To Your Podcasts.

Don’t stop at just audio. Repurpose your podcast episodes into other engaging content. Turn those juicy nuggets into blog posts, social media snippets, or even TikTok video clips. You should give your podcast a little alteration and spread it across different social media platforms.

8. Promoting Your Podcast

Always promote your podcast like a boss. Share it on social media, collaborate with other podcasters, reach out to influencers, and let the world know why they need to tune in. You can leave everyone in suspense by creating teasers for your podcasts.

9. Making a Trailer

Just like a movie trailer gets you excited to watch the film, a podcast trailer sets the stage for your show. Create a short, snappy teaser that captures the essence of your podcast and leaves listeners craving more.

10. Transcribe the Podcast

Transcribing your podcast is like adding subtitles to a movie. It makes your content attainable to a wider audience, improves searchability, and even helps with Podcast SEO. So, let those words flow and make sure your podcast reaches everyone, regardless of their listening preferences.

And that’s a wrap, folks! Now, here’s the thing, we can talk about podcast SEO until we’re blue in the face, but putting it into action is a whole different ballgame. It’s like entering a new dimension where you have to juggle your passion for podcasting with the intricacies of SEO.

Let’s be real; diving into the SEO realm means you have to shift gears and give it some serious attention. That’s where Lincoln SEO Services comes in.

Podcast SEO by Lincoln SEO Services

If you’re an SEO wizard and know all the tricks of the trade, then go ahead and rock your podcast SEO all on your own. But if you’re not quite sure about the ins and outs, it’s totally cool to call in the big guns – a professional podcast SEO expert.

That’s where Lincoln SEO services come into play. We are the superheroes of podcast SEO, ready to swoop in and help you reach a massive audience while boosting your brand awareness.

Within just 60 days, your podcast could be highly optimized and soaring up the rankings, catching the attention of more listeners than ever before.