Is the content you are creating becoming monotonous?

Or are you wondering what type of content to create to get to your audience?

Content marketing is truly an art and it comes in many shapes and sizes. The type that is a best fit for your business depends on your target audience and how your business is working.  However, each type of content allows you to reach different customers. Having a mix of content types is usually ideal for reaching and interacting with users at different stages of the marketing process. 

In this guest post, we will look at some popular content types that you can use for your business either individually or by mixing a few types. 

Importance of picking the right content type 

You wouldn’t take a knife to a gunfight. So why use the wrong content to achieve your marketing goals?

Every campaign or product is unique, and not every situation lends itself to videos, traditional blogs or newsletters. In fact, using familiar forms of content can sometimes be counterproductive, and result in resources wasted and missed potential customers. A critical requirement is to ensure a reliable internet connection. You can explore some popular ones such as Cox that offers a secure connection. Additionally, their Cox internet plans are pocket-friendly, and suitable for all business needs. A good internet connection will ensure effective development and usage of content. 

Choosing the right type of content is important, especially when marketing budgets are tight. But if you analyze a few things, you can focus on formats that get the job done and really connect with prospective customers. Some important things to keep in mind are:

• Analyze your audience: it is important to think about your audience in relation to the nature of your business. For instance, a clothing brand for gen Z would be better off posting influencer videos on Instagram as compared to blogs. 
• Essence of the brand: it is also integral to determine which content type would catch and effectively reflect the essence of your brand and make it shine. For example, if you’re trying to build trust, it is better to engage the core audience by delivering information. 
• The marketing channel: next, the marketing channel you plan on using or focusing on is equally important. For instance, using Instagram will require short but impactful videos to enable higher conversion and traffic. 

Types of content to choose from 

Today, content is presented in a variety of formats to grab attention and convert—it is not just blog posts and infographics.

If you are struggling to develop the kind of content that engages and attracts the audience, let us explore the different types you can explore. 

1. Authority content 

The content of authority is related to trust. Your content must be reliable, trustworthy, and backed up by facts and sources.

You want to convey the feeling that you have power without really saying it. This means that your content must provide valuable information in a tone appropriate to the topic and target audience. Sharing useful information is a big shift for some of these longtime marketing experts. You need to make quality content that answers people’s questions and ultimately adds value.

2. Reviews

Reviews are a critical element for any B2C or B2B company. 

Using customer reviews in marketing not only helps the business to better target potential customers, but also builds their brand reputation.

Product ratings and reviews are an important part of the software purchase cycle and have a significant impact on potential customers’ purchasing decisions. When managed effectively, reviews actively support multiple business functions in achieving their marketing goals.

3. Video tutorials 

Videos tell your story in a way that written words just cannot. Customers are drawn to video content because the goal is to show them a topic, product, or service, not just tell them about it. 

A compelling visual story can bridge the gap between audience expectations and your brand goals. The value the content in the video has is not just attracting new customers or simply bringing new attention to your latest offering. 

In fact, video is an incredibly versatile medium that often goes unused later in the audience journey.

4. Webinars

Everyone is doing webinars these days, and for good reason. They are more effective than ever for B2B brands looking to become influencers and reach their audience. 

All you need to do is know how to schedule a webinar and be prepared to adapt to changes in digital marketing. Webinars are effective at any stage of the customer’s purchase journey however, keep in mind that the content will vary accordingly. 

5. Infographics

Infographics allow you to pack a lot of information into an image in a visually interesting and easy to understand way. 

Infographics are great for getting more shares and even have the potential to go viral.  

And because there is a backlink to your infographic built into it, anyone who shares it properly will give you valuable backlinks that you will need for successful content marketing.

Wrapping it up 

Content marketing is effective but can be overwhelming given the different types of content that are out there. To stand out from the competition it is recommended to have a concrete plan that aligns with the overall marketing goals and use a mix of content types to keep it fresh and engaging.