Social media networks bring millions of people together who share same opinions. Did you know that social media is the best marketing tool to promote your online taxi booking app? 

Social media influencers are the channel you cannot ignore when it comes to brand awareness. It is a powerful marketing tool used by many brands across the globe. Instagram has more than 1 billion active users and the number of advertisers has reached to 2 million. Moreover, it holds 58% more engagement rate than other social media platforms. 

Importance of social media influencers

These impressive numbers highlight the importance of social media influencers and bloggers. People trusts influencers, that means they are more open to use the products and services recommended and trusted by their favorite influencer. Here’s how you need to harvest the benefits of social media influencers.

Attract a larger audience

Building a massive audience from the base of your business social media account is daunting. And also promoting your on-demand taxi app through your business page might not be effective. The social media influencers hold a large following base. With the right social media influencers, you can target a large group of audience hassle free. 

Enlightening constructive features

When you are involved in marketing techniques to sell the features, there probability of your targeted audience’s listening is very less. But if any industry expert or a strong influencer promotes the very same feature, the response will be higher. They can share their experience to share their feedback about your online cab booking. 

Less investment, more business

For any startup, the marketing cost is very expensive, but when it comes to influencer marketing, the cost is very low. The influencers, not only post in one particular social media account, but in other mediums too influencing more people and achieving more business with less investment.

Increase in the company’s credibility

Whenever the social media influencer posts their positive feedback, it draws a lot of attention from people that potentially increase the company’s credibility. The trustworthy features highlighted by the influencer could easily increase the company’s reputation, yielding good returns.

How to promote your taxi app with social media influencers

Here’s how you can boost your taxi app with the social media influencers to get maximum benefits with just a little investment. 

• Select the ideal influencer 

Influencer marketing is the epitome of digital marketing in this technology era. While working with influencer, it is good to find the ideal influencer for your taxi app. There are many strategies you can employ, but there are a few tried and true methods to start with that will get you in the right direction. 

For selecting the right influencer on different social media platforms, you need to do a thorough research on Instragram, YouTube, Facebook and find out the groups which share common interest. Also, keep in mind that your selected influencer is willing to promote your services. Their willingness is directly affecting your brand’s app and an unwilling post will be largely ineffective to your business. 

• Select influencer who align with your brand

Research shows that the users tend to spend more and more time on social media apps than on traditional websites. Thus, it is a good way to promote your taxi app on social media platforms. But you might be confused which social media site you need to focus and it is more complex whom to find for influence marketing. 

Different influencers on different social media networks have different audience. So, you need to make a smart decision while selecting the right influencer for the right platform that completely align with your brand. 

• Incentivize Your Users

Incentive outwards the actions from the users. So you need to give your uses an incentive while you are promoting your brand on social media platforms. Influencers are the ideal ambassadors for delivering the incentive-laden messages on social media. The influencers are like the cool guys who works for your brand when it comes to social media. 

You can think about it like you have set up a party and invite guests with status that speak well of you and your work. Influencers doesn’t speak of your brand about generic and seminar-style presentations that repeat your message. Influencers provide immediate added value to the content of your brand and they provide incentive-rich message to their audience. They have the natural inherent ability to turn sceptical audience into believers.

• Share your story

The influencer marketing and the storytelling go well together. Ask your influencer to share a good story about your brand. Attention are the rapid diminishing these days, and so your brand needs one to make an immediate impression if you hope to gain their interest.

Your audience like the stories that are similar to their lives and discover these touching points to implement in the story is crucial. If you are expecting more results from influencer marketing, then sharing a story is very effective and proves to be a successful campaign.

• Give creative freedom to influencer

To get most of your influencer program, give influencers the creative freedom to represent your brand in the most organic way possible. Their strong profile will bring success and influencing your targeted audience. 

There are many ways the creative influencers can help to contribute to the purchase decision of your customers. They help your audience to communicate creatively and organically to promote your app. 

• Leverage visual content, especially Instagram Stories

Instagram has brought a new era of visual communication. Go visual with your social media marketing. Stories encourage you to take your content in a new and vibrant way. These days more and more people use visual content and promote them on Instagram, Pinterest and Snapchat. 

Try to post the photos and videos showing your company’s value, culture and vibe. The creative content displays the value of your app and Instagram stories are important to connect with the modern-day users. You should keep in mind that the majority of the audience on Instagram are between 18 to 30 years. So, adjust your content to align with the audience as much as possible.

Find the best Taxi app development company!

Social media is at an all-time high for your brand to reach your targeted audience. Social media influencer marketing is a constantly evolving that would affect the behaviour of your customers at numerous platforms. Thus, influencer marketing is an evergreen strategy for your taxi business and these are the best ways to boost your taxi app through the advantage of influencer marketing. besides, you should also need the best taxi app development company that leverage your taxi business. 

Author – Bio

Mushahid Khatri is a Chief Executive Officer of Yelowsoft which is one of the leading taxi dispatch software. He believes in sharing his strong knowledge base with leaned concentration on entrepreneurship and business.