Digital marketing has two most common types: SEO or search engine optimization and PPC or pay per click advertising.They both have a lot to bring to companies but to be competitive in the market, you’ll need multiple streams of traffic and lead generation. SEO in Houston is an example of SEO which by definition is the process of optimizing a website to improve the quantity and consistency of traffic from a search engine’s organic results.
PROS OF SEO
Prior to venturing on which type of digital marketing should you try on your business, you might consider knowing the pros of SEO services like https://www.deomarketing.com and why you should consider using it. Knowing there are a lot of things you need to know, we have highlighted the most essential.
SEO IS FREE
SEO makes you have a good experience and opportunity to reach new clients because you do not need to pay for advertising which is free due to the financial aspect that will be used to implement it. Advertisement is not paid for in seo because whole search in seo is usually by search engine algorithm. In SEO marketing Houston you don’t search for customers but your customers usually search for you on google and new content need to be updated on your website, to attract more customers and to rank higher.
RETURN INVESTMENT
Seo are cost effective i.e. it does not require much capital to start with.when writing high-quality, keyword-rich content and developing a good profile seo practices are implemented, the return on investment will continue to increase, your site will be well exposed and more customers are attracted to the website forever.The return of investment on SEO continue to rise after that of PPC as reached its peak.
BRAND RECOGNITION
By achieving a strong high ranking from seo strategies your brand will be seen by lots of customers which will make the website to achieve a better recognition of the brand and it can be ranked higher in the search engine and you should be consistent .but for PPC advert can fluctuate depending on competitors
BRAND TRUST
With seo, you can effectively build a brand trust. The higher the ranking on search engines the more credible your website and the more brand trust you will build and new customers will gain by viewing your website.
CONTROL OVER CONTENT
In SEO you can virtually write any content without restriction. Longer titles and explanations result in higher click-through rates. You have the power to do almost everything. If you use PPC ads to steer clients to a bad website,it is not good for the website.
CONS OF SEO
As an SEO company Houston TX, we cannot deny that even SEO has cons. Whenever we provide assessment and consultation to our clients, we always inform them not just the pros but most importantly with its cons.
SEO TAKES TIME
SEO usually takes lots of time like months to years to get fast and reliable results unlike PPC which is faster especially for new domain or business. Moreover laying the groundwork for SEO as soon as possible is a smart idea so the faster you start, the sooner you will be seen. Do not delay to start writing your SEO.
MAINTENANCE
As an SEO will need to invest and learn more on all the required knowledge to become an SEO expert.In a competitive market, you must invest in SEO to achieve SEO success. Such investment includes technological SEO, content development, link building, HTML and CSS skills, data analysis and more, that needs to be regularly updated and monitored so as the site can have a good and high ranking.
HIGH UNCERTAINTY
SEO solely depends on algorithms which can be changed by google at any time.When google releases new algorithms changes , it can affect the website from its ranking completely and will also reduce the traffic on the site. So various search engines will rely on it to achieve good results also always keep up on any algorithm updates in order to stay ahead of other competitors
LESS BUYERS
People use the internet a lot, but the majority of the time they are searching for facts. And when they are searching for products to purchase but most don’t usually buy. That’s why it’s a smart idea to start an email list to bring back all the customers.
REASON TO SEO
SEO is for everyone but if you want to use SEO, you should start on time because it usually takes long and time for it to work
PPC PROS
IMMEDIATE RESULT
Pay Per Click PPC makes you see immediate results on your website. You’ll see traffic, clicks, and conversions almost immediately after your PPC advert goes live. Meanwhile, achieving these results through SEO will take months.
PPC PROVIDES FLEXIBILITY
PPC allows you to choose your keywords, bid on any of the keywords, set maximum budget on the accounts i.e. how much you will spend per advert per day. Allow to adjust your budget if running low. You can also set location and placement for your advert.
OFFERS COMPLETE CONTROL
PPC gives you complete control, so by having total control on your landing page. You can include any message you want, as well as a phone number, address, bid, pricing, or anything else that suits the criteria and serves your intent. A picture of a product is one of the most important items you can include and also make sure that the most relevant information is seen on the advert displayed.
Cons of PPC
REQUIRES CAPITAL
The advertisements on PPc are not free unlike in SEO. it requires capital for every single click made on every advert., therefore you should try to make enough sales to cover the capital spent on advert.
PPC COST ADDS UP
In PPC, you have a total control on your budget but due to some adverts cost can pile up and you can over shoot your budget which will lead to more spending,
Traffic on PPC is dependent on money, no money, no traffic.
PPC DETERS SOME USERS
People don’t usually like clicking on advert, some think it is like a disturbance while some don’t trust what the advert is all about.
In summary, there are lots of different advantages and disadvantages in SEO AND PPC but both are essential in digital marketing.
