Traffic generation is one of the major challenges that every blogger faces on a daily basis. Bloggers need to have sufficient traffic on their blogs to be able to get their message across to a wider audience. Traffic generation is crucial to businesses too as they need to sell their products to a wider audience and this only becomes possible when they are able to attract a huge audience. Although any websites traffic generator available online can generate traffic for you they are costly. So here are some ways in which you can generate traffic on your website without any extra cost.  

Do Keyword Research

Keywords are very important for companies and bloggers who are trying to rank their websites better on the search results. If you also want to rank your website higher, perform thorough keyword research. And once you find the right keyword, use it throughout the content i.e in meta description, title, subheadings and in the body of the article. 

You can use any online website to conduct keyword research. This research will tell you which is the best keyword for your topic and what different relevant keywords you can use with it. It will also tell the frequency of keywords on the internet and how often it is searched on the internet. 

Post Relevant Information 

You should always post contents that are relevant to your target audience on your website. The content should be unique and memorable and also provide some valuable information to your audience. And it is a known fact that content that is relevant and valuable to the public always remains on top of search results and hence is a top way to generate web traffic. 

So if you want your website to rank higher, post content that is relevant to your target audience. Furthermore, you need to post it regularly to drive traffic to your site. Moreover, you can also add a short FAQ section at the end of your webpage to answer any probing questions that your audience should have. 

Create Guest Posts

Backlinks are an effective way to generate web traffic. An easy way to spread backlinks to your website across the internet is to create guest posts across various websites. This will increase your SERP or search engine results page rankings. Look for websites in your industry that are ranking high and ask them to allow you to post on them.

Choose the websites for guest posts very carefully. Ensure that the website has quality content on it and they post content regularly. After choosing the website look at their guest posting guidelines and then ask for some social media promotion from their side. Social media promotion will attract some extra traffic from a different channel to your website.

Use Advertisements

Advertising via social media platforms paid search results and graphic ads on different websites can help you in generating traffic effectively. However, this may not be an effective strategy for everyone. Firstly, because of the cost, not everyone can afford multiple advertisements. And if you collect enough money for it, there is no guarantee that the user will read the entire advertisement and visit your website through it. Therefore, if you are opting for ads to generate traffic to your website, you should consider your budget and goals. 

You can also plan an ad campaign where you can set multiple Pay Per Click ads and link them with paid advertisements. These advertisements are to be focused on certain keywords that are relevant to your content and can help you reach out to your target audience. Observe close the results that you get from different keywords and focus more on the ones that are generating good traffic to your website. 

Send Out Newsletters 

To divert traffic toward your website you can send a weekly or monthly newsletter to your target audience. You can maintain a list of emails of all the customers who have either brought your product or have submitted any feedback on the website. You can promote different types of content on the email such as advertisements about any new releases and attach a link with it to take the audience to your website. 

Here are some things that you can do to improve traffic generation through a newsletter.

• Make the subject and title of your email enticing. 
• Ensure the emails are mobile-friendly.
• Highlight the backlink on the button by hyperlinking it to any button on the mail.
• Add infographics to catch the attention of the reader. 

All of these methods can be used to generate web traffic on your website. However, not everyone is a pro in SEO, so if you ever want to have a professional SEO audit of your website, you can reach out to any SEO agency.