Search engine optimization (SEO) is one of the important factors that determines whether your business will succeed or not online. SEO helps you reach out to new customers, promote your company identity online and increase revenue through online sales.
All these elements can make or break a business in the digital age, so SEO should be at the front of your mind if you are a business owner. This article will help you understand how you can further boost your company’s online presence through an SEO audit. We will go over what it is and how it can be helpful to your business.
What is an SEO Audit?
An SEO audit is the process of reviewing your company’s online presence to pinpoint any gaps in your online search performance where you could be reaching people, but aren’t. The goal of the SEO audit is to find and then correct as many issues as possible. :
What Should Be Included in an SEO Audit?
An SEO audit should thoroughly investigate the effectiveness of the following aspects of your online searchability.
- Technical SEO Issues
- Website Issues
- User Experience Issues
- Potential Off-site Issues
- Insights from Online Market and Competitors
- Gaps in Content or Opportunities for Future Content
How Often Should I Do an SEO Audit?
SEO audits are not a one and done kind of examination. Much like a regular health check-up, SEO audits should be done regularly, at intervals which will be most helpful for your business and its online performance.
A good rule of thumb is to do an SEO audit two to four times a year. If you are a small business with a smaller online presence then twice per year will be plenty, whereas if you are a larger business that manages a heavy online marketing presence then you may want to consider doing them every three months.
Tips For Running Your SEO Audit
When performing an SEO audit, it is important to take your time and make sure that you consider all the angles of your online marketing strategy. In order to be effective, your SEO audit should carefully examine each element and really investigate areas for improvement or issues where the approach isn’t currently working.
The goal is to streamline your SEO presence and make sure that it’s making money for your business, so it is worth approaching in a detail-oriented manner. And since major changes to a website or marketing strategy can cost significant financial and time resources to complete, you want to be confident about necessary changes before implementing them.
What an SEO Audit Does For Your Company
Performing regular SEO audits is important for any company operating online, because it helps you streamline your searchability and make sure your website is present for customers that would be interested in your business.
A periodic check up makes sure your approach is working and that you aren’t wasting valuable resources on ineffective SEO. Be sure that you implement SEO audits into your business’ online marketing strategy to keep it running smoothly and making you money.
