Have you ever considered the link between retention rates and profits? Well, if you haven’t, this statistic might raise a few eyebrows.

According to Harvard, a relatively minuscule increase of 5% in the retention rate of your app or web software could boost your profits by as much as 25 to 95%.

To help you do that, we’ve put together this short guide to explain how to avoid a low retention rate with your app development. Read on to learn more.

Poor User Experience

Usability is the best way to get people to stick with mobile apps. If your product is intuitive, users will enjoy using it and will be more likely to return.

If you currently experience low retention rates, consider doing some UX design. Create user journeys for your app and look for friction that stops people from progressing and slows them down. These should be your priority for fixing.

Uniqueness in Your App Development

Does your web or app look and feel the same as your direct competitors? It’s tempting to model your design on other success stories, but doing so will make it harder for you to differentiate your app.

Ask yourself what unique feature or service you can add to your app to make it different from everything that came before.

Push Notifications

Sometimes people see an ad for an app and, on impulse, download it. But what happens after that? Sometimes, users try the app, forget about it, and it sits unused on their phones.

If this sounds like a problem, there is an easy fix. Add push notifications to your app to remind people to log in.

Another tactic you can try is to gamify your app by providing rewards for people who log in daily. Duolingo was very successful with this strategy when they introduced their daily “streaks.”

Lack of Personalisation

A personalised user experience of personalised content can make a customer feel valued. Plus, when you offer personalised products and services, they are more like to convert and become buyers.

Look at your app features if you suffer from a low retention rate. Is there any part of the user journey you can personalise?

Boost Engagement on Social Media

You might find that better user engagement will help your retention rates. When users actively engage with a brand, they have high loyalty. That, in turn, will help boost your retention statistics.

One way you can help encourage users to interact with your brand is through social media. You could host a live event, run a competition, or interact with your followers via comments.

Achieving Industry Leading Retention Rates

You might be focused on sign-up rates and revenue. But don’t ignore the power of retention rates to grow your business and help you become profitable. Use these tips to help your business secure loyal customers in the next twelve months.

Plus, ensure you have the right tools to complete your app development to a high standard. Builder.ai platform can help you with that, so check out the features now.