There are a few specific rules and regulations that you should follow along with the trends and best practices of social media to ensure that you gain optimal results. More importantly, if you want to integrate a specific social platform such as Instagram or Facebook, you should be all the more careful with the rules and regulations because:

• These sites make frequent changes in their algorithms and 
• More often than not these sites come with newer and better features. 

When you know these rules and follow these in your campaigns, you will be able to make your social and email marketing campaigns more successful.

Out of different social media rules that you should know a couple of the top one includes:

• Organic content image sizing which most of the businesses overlook and make a mistake. This is because you will have images and graphics designed by the designers in one specific size which ideally will not fit in all different social media platforms. Therefore, you will need to follow the image sizing rule for each particular platform that you want to use to post your organic content on.
• Ad image sizing is another aspect that you should focus on which is not only different for different platforms but also different from its own organic image sizes. 

However, all will depend on the type of ad campaign you are running and your objectives behind it.

Ask for permission 

You must also get proper permission before sending an email. It is just like you will not want any uninvited guests to come to your house, no prospective client or your followers for Instagram will want their inboxes to be full of messages sent from brands they do not like, know or have not subscribed to.

Taking proper permission is also required for compliance with the anti-spam laws like GDPR. These laws are very strict on sending emails to your customers. They do not allow sending any unsolicited emails to customers from the purchased lists. They believe that:

• It will annoy the receivers
• It will harm your sender reputation significantly and eventually
• It will affect the deliverability of your emails in a negative way.

It is therefore suggested that you always follow a double opt-in method. This will help you to make doubly sure that the customer is interested genuinely to hear from you. For this you will need to use a confirmation link before sending the mail. This will also allow you to authenticate the email address provided by the subscriber as well as build a better and quality list.

Also, make sure that you focus on a more customer-centric approach and creating on a more informative and engaging copy.

Combining social media and email marketing

When you combine email marketing with social media campaigns you will have a perfect machine for lead generation. Apart from that, this machine will also help in other ways such as:

• Have more control on your email list which is not possible on social media 
• You can run the names in the list through the email sales funnel
• Perfectly prime them to nurture the lead so that it reaches the final step and make the sale.

Most importantly, this combination will allow you to create more trust among your subscribers and enhance your brand loyalty.

Experts suggest that combination of email and social marketing will provide higher ROI, consistent scalability and perfect automation. This combination is especially helpful for busy marketers simply because it provides them with a much better chance to optimize their email sales funnel. Whether it is an Instagram photo contests, polls or quizzes it will generate more buzz, attention, and most importantly will help you to gain more leads for your business.

Using the demographic information

You will need to know everything about your audience so that you can target your mails to the right person and that too at the right time. Analyzing your demographics is essential because there are a few Instagrammers who have high amount of disposable income.

While considering the audience demographic, this is the most important information to gather to make Instagram work best for your email marketing campaign. According to research it is found that:

• 31% of people earning more than 75 thousand a year are on Instagram
• 32% of people are on Instagram who earn between 50 and 74 thousand a year and 
• 32% of people earning between 30 and 49 thousand a year are active on Instagram.

These statistical facts show that if you target these 30+ percentage of Instagram users who earn quite a lot of money, it will prove to be a huge asset for your business.

A few other interesting facts that will encourage you to combine Instagram and email marketing are most of the users are young and the platform will provide engagement that is 23% more than the average.

Things to do

Using Instagram for email marketing will be much easier than the influencers, even if you share on for that matter. You will be able to reach out to your customers who will be well informed about the sponsored endorsement. 

This may be very easy and seem to be very effective but all brands and marketers must ensure that influencers follow the set rules and guidelines by the FTC. There are also a sperate set of rules and regulations designed by each social platform including Instagram that the brands and businesses must comply with if they want to appear on it.

A significant rule to follow by the brands and influencers is that they should not ever try to mislead the customers by using unrepresentative testimonials intentionally.

To conclude, the influencers will need to follow the rules as that will help your goodwill not only among your customers, but also social media platforms as well as the FTC. This will also ensure that you maintain more transparency and brand authenticity. This will make your email, influencer and Instagram campaigns much more successful and as a result you will gain more trust of your customers.

Author Bio

Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.