Although you might believe that you are ready to open your business, there are always a few last details that you need to arrange. Once you have got the basics of your business prepared, here are a few of the last-minute finishing touches that you need to consider to give your customers a great experience and ensure that your business can thrive.
- Packaging
Your product packaging is usually one of the last elements of your business that your customer will notice and will cement their lasting impression of your company. So then, you need to make sure that you invest in vibrant and sturdy packaging for your business. If you own a food company, you will also need to consider investing in takeaway and pizza boxes in which your customers can take away slices that they were too full for or within which you can place their food to keep safe until they are home.
- A Window Display
One of the finishing touches that you should consider is a window display to entice customers into your business. A window display can show your customers what your business is all about and can draw their attention to your store, even if they are jetting past on their way to work or a social event. In addition, your window display is one of the only advertisements for your business that will be available 24/7 and can represent your company when it is shut. So then, you should consider adding a little extra magic to your business by creating a fanciful window display.
- A Little Extra Gift
If you have decided to grow an online business or even a physical store, you should consider offering your customers a little something extra when they make a purchase, even if this is a surprise to them. For instance, if you are offering them handmade crafts, you could make a smaller piece to add as a token of your gratitude. These thoughtful extras can make customers feel warmly toward your shop and remember you amid the flood of more formal businesses that they shop with.
- A Follow-Up Email
You should not let the moment your customers walk out the door be the last interaction they have with your business, though. Instead, you should consider chasing your customers with a follow-up email a few days after their purchase was made. This could offer them a discount on their next purchase, contain a survey or link to a review website, or even offer them recommendations about the next product of yours that they may want to buy.
- An Enthusiastic Customer Greeting
The perfect finishing touch might come at the start of your customer’s experience with your company, though, in the form of a light greeting that can make your customers feel welcome in your store and can make them feel more comfortable if they want to ask questions to you. First, however, you should make sure that your customer interactions are not intrusive and that they are allowed to browse in their own time.
