Social media marketing is no longer just a useful tool for your business to reach out to and engage with your target audience. It is essential. However, there are many that think the occasional post is able to cut it when it comes to maintaining a social media presence. Unfortunately, it is quite difficult to get by in our competitive social media sphere through one-off posts. The key factor to success in any social media strategy is consistency.
Consistency means going beyond semi-regular posting and becoming truly active and engaged on your social media accounts. This encompasses things like brand voice, visual style, and messaging. By utilizing social media marketing services by The Whit Group, you’ll be able to increase your audience, your brand recognition, and, eventually, your sales.
What it Means to Be Consistent
Consistency is a concept that has turned into a bit of a definitionless buzzword. But fortunately, there’s a simple explanation as to what it really means to be consistent on your social media. This includes, but is not limited to, the following:
- A set post schedule that you unwaveringly adhere to
- Consistent messaging and brand voice, targeting a similar audience with each post
- Attention to aesthetic choices, such as font and brand colors
Companies that aren’t consistent with their social media marketing run the risk of coming off as scattered and unorganized, and you may even catch yourself receiving the wrong kind of attention from users that you weren’t even intending to reach.
Benefits of Social Media Marketing Consistency
Frankly, there are far too many benefits to name when it comes to maintaining an active presence on social media. It is actually one of the most predominant marketing forms of the decade, skyrocketing in popularity from what used to be complete oblivion.
Increased Brand Recognition
Never underestimate the power of repetition! When users see the same logos, the same phrases, and the same messages repeate1dly, they’ll eventually recognize you as soon as they get a glimpse of something you’ve created. People are more naturally inclined to buy and use things that they were previously aware of or have seen before, so getting your brand out into the public eye is very important.
Improved Customer Loyalty
Everyone wants to think that there’s someone out there who cares, and they especially want this when it comes time to buy a product or service. When you’re consistent on social media, your customers know that you are actively paying attention to their concerns and are actively trying to play to their interests. In doing so, you’re building sincere loyalty between your business and your customer base.
Boost in Traffic and Sales
If you keep showing up on someone’s explore page, search page, or scroll session, curiosity will eventually get the better of them. Once they click on your profile, they’ll see everything that you have to offer, and chances are that they’ll be interested since you got recommended to them in the first place. The difficult part is making sure to keep up that consistency to ensure that the traffic keeps steadily coming from new places and new audiences.
Set Goals and Stick to Them
An important thing to remember when it comes to social media marketing, but especially when it comes to its consistency, is that it is okay to have the occasional slip-up. If there’s a day that you forget to post, or you have a post that flops, don’t let that set you back more permanently by causing you to give up.
At the end of the day, the numbers game is all about who lasts the longest. Even if your posts aren’t getting traction now, don’t give up on that consistency because, eventually, the hard work that you put into churning out daily content will come back around and reward you with loyal and lasting customers.
Essentially, you’re in it for the long haul! Take advantage of the long game and use the first few weeks of your strategy to play around with what works and what doesn’t. You’ll eventually find a strategy that sticks, and when you do, you won’t regret that hard work.
