Any SEO specialist will confirm that it is becoming more and more difficult to get a site into the top search engine every year. Web pages are becoming more and more, but the place in the top, as before is not much. Just 5 years ago, after a competent SEO optimization site could easily qualify for first place in search engines, but now getting on the first page is considered a serious achievement. Especially after the introduction of artificial intelligence in search engines. Google has become smarter and a simple shuffle of keywords it can no longer convince. But there is still one powerful tool which is still showing great results, and that is link building.

What is link building?

The fact is that the search engine is used to rely on authoritative sources. These are sites that have proven that the information posted on them can be trusted. Mentioning your site as an authoritative source automatically increases confidence in it. Professional seo company, engaged in promotion of the resource, takes into account this point. And helps to build links for promotion. The effect of such activities is staggering. Sites are literally shot in the top.

But, you must understand that without quality and reliable information, authoritative sources will not want to link to your site. Even for money. Therefore, before you order links, pay attention to the content pages. Nudno do the following:

• Study the information provided;
• Update it if necessary;
• Structure the data;
• Add multimedia content, if appropriate;
• Work on key queries.

The ideal is to create a unique information product that is of interest to authoritative sources. Infographics are very much in demand now, sites are happy to link to pages where information is shown in concise graphical form.

Why link building is important for SEO

In fact, link building is inherent in the very essence of search engines. After all, for Google, the Internet is a real web, and links are the ways in which it navigates This is why this tool will be in demand for a long time to come. The problem is that getting quality links is not easy. Search engines have already learned how to detect unscrupulous site promotion and block such resources. However, SEO companies will always find a way to bring the resource to the top. The main thing is to understand the search engine algorithms and requests of the target audience.