The Tata group has contributed to the rapid growth of the Indian EV industry while Automobile companies are still in their comfort zone of making petrol/diesel vehicles. Electric Vehicles will not be popular in India unless there is an eco-system similar to petrol vehicles. Launching more and more electric vehicles will not provide a solution unless a proper ecosystem is created for Electric vehicles in India. Tata Group decided to create an EV friendly eco-system in India to motivate Indians to opt for Electric vehicles.

Current Scenario of EV Sector in India

India is signatory to the Paris Climate Agreement. This means that the country is expected to reduce its carbon emissions by around 35 percent of its 2005 levels by 2030. The government aims to make 30 percent of private cars on its road’s electric by 2030. Currently, less than 1 percent of cars sold in the country are EVs.

How Indian Government is Helping the EV Environment?

India’s electric vehicle industry got incentives from the Government. This push is aimed at transitioning away from internal combustion engine cars in order to reduce pollution levels and dependence on costly fuel imports.

NITI Aayog launched a one-stop destination for all information on electric vehicles- E-Amrit. Hence, It will help the buyers with their purchase, investment opportunities, policies and subsidies.

To encourage the manufacturing of EVs and their components, Indian Government recently launched a $3.5bn incentive scheme. The government introduced a Production Linked Incentive (PLI) scheme with Rs 18,000 crore worth of subsidies to incentivize lithium-ion battery production.

Tata Uni’EV’erse

The company launched the Tata EV ecosystem in FY20 called Tata UniEVerse. This will provide a unique collaboration platform (‘One Tata’) for all the Tata companies. Tata is probably the only vertically integrated Indian player in the space. 

 The company also stated that they will invest more than $2bn in its EV business over the next five years This will be used to position themselves as India’s market leader in the EV sector. 

Tata group companies involved in creating EV eco-system

Tata group didn’t create any company from scratch for the electric vehicles. They either involved their company manufacturing line or bought any company to develop EVs along with them

Tata Group joined hands with other companies of Tata groups. They decided to build a whole eco-system for their electric vehicles. Tata motors join hands with Tata chemicals, Chroma, Tata powers to build a complete ecosystem and motivate customers to attract EVs.

So here is the list of companies of Tata groups participating in this EV revolution:

• Tata Motors: The Tata motors are creating quality electric vehicles, till now they have made 2 EVs Tigor EV and Nixon EV which broke all the records of EV selling in the industry and are also launching 2 more electric cars very soon. Tata Motors is providing technologically advanced, and economically best electric vehicles.

• Tata chemicals: Tata chemicals is responsible for developing the best EV batteries. The company is also working on recycling the used EV batteries.

• Tata power: The most important part of an EV-friendly eco-system is the charging stations. Making charging stations available like petrol pumps is the most challenging part in the EV industry. Tata powers are way ahead of time in charging stations infrastructure using various tactics and business strategies.

• Tata Elxi: The battery management algorithms and managing internal system of an electric vehicle is a very important aspect which can even affect its range and performance. Hence, to manage that part in EVs Tata bought an IT company and renamed it as Tata Elxi.

• Tata motor finance: Tata motor finance will be responsible.

For the finance of their electric vehicles

SUMMARY

Till now, you have seen the challenges with the Indian EV ecosystem and How Tata Group is Building EV ecosystem in India. 

In the video, I have also discussed Top 3 reasons why TATA EV is successful in the market.

Tata group is working rigorously to grow on every vertical in the EV sector.The Tatas have come up with this strategy to align all its business verticals to create the Tata EV ecosystem. The conglomerate has many plans to implement in the upcoming years to become the market leader in the EV sector.