Today’s business is heavily competitive and there are two sides to the story: generating leads is only half kitchen. The real game is actually converting those leads into loyal customers since leads are not always equal to sales. Lead nurturing is where this is. The other is a process of establishing a relationship with potential customers, teaching them about your product/service in the hope they would be better prepared for the buyers’ journey until they’re ready to buy.  

Lead nurturing was traditionally email marketing based and many other digital channels. Increasingly organizations are exciting these tools to arrive at the predictive dialers for enhanced lead nurturing strategies.

What is a Predictive Dialer?

The best method of automating the delivery of outgoing calls in a sales or telemarketing scenario is a predictive dialer. In fact, it uses advanced algorithms to analyze historical call data, predict agent availability and call routes more effectively. Thereby providing predictive dialers the ability to connect agents with live prospects quicker, thereby compounding the productivity for agents towards call completion.  

Predictive Dialers and Lead Nurturing

Here’s how predictive dialers can be a game-changer for your lead nurturing efforts:

• Increased Agent Talk Time: The predictive dialers eliminate the need for agents to actually spend time picking up the phone to begin with. It allows for time hackers to use this freed up time to have more engaging discussions with prospects. Predictive dialer studies prove that this can increase agent talk time by up to 300% – enabling them to nurture a higher volume of leads.  
• Improved Lead Engagement: Dealing with busy signals or waiting on hold can damage your prospect’s first impression of your company. This frustration is eliminated using the predictive dialer which connects agents to only live calls. All of this leads to a better, more positive, more productive initial interaction with someone which paves the way for successful lead nurturing.  
• Personalized Communication: Combining with your CRM system, predictive dialers can automatically give agents real time details about prospects they are calling. It enables in speaking to each prospect on a personalized basis as per each prospective client’s needs and interests. It builds trust and based on this is successful lead nurturing.  
• Streamlined Follow-Ups: Agents have to spend time scheduling and remembering call backs. To be able to produce timely and highly effective communication with prospective buyers at key stages of the buyer’s journey, one automated tool of choice is the predictive dialer. As it shows your persistent commitment to the needs, it also remains top of mind. 

The Predictive Dialer for a Better Nurturing Experience by Justcall.io

A great cloud based communicating platform that contains a powerful predictive dialer solution is justcall.io for lead nurturing. Powered by AI, justcall.io distributes calls and provides real-time analytics to make sure your agents talk to the right prospects at the right time.  

Here’s what sets Justcall.io’s predictive dialer apart:

• Smart Call Routing: On Justcall.io calls are routed on customized criteria like agent skill, lead priority and time zones. Doing this ensures a match between agent and prospect that is as best as possible with a more tailored and tuned nurturing experience.
• Multi-channel Nurturing: The best is justcall.io, a predictive dialer that seamlessly integrates your dialer to your existing marketing automation tools. It lets go of a one size fits all channel by creating campaigns that include email leads as well as sms, social media, phone call messages to implement a holistic lead nurturing strategy.  
• Detailed Reporting and Analytics: Comprehensive reports from justcall.io track call statistics, agent performance metrics and lead engagement levels. Using these insights you can fine tune your predictive dialer settings and lead nurturing strategy to drive the most ROI possible.  

Benefits of the use of a Predictive Dialer for Lead Nurturing.

By integrating predictive dialers into their lead nurturing strategies, in fact, companies in all industries have enjoyed significant benefits. Here are some real-world examples:  

Using a predictive dialer, a B2B software company can create more opportunities for the agents to make follow up calls or connect with the qualified leads at the best time and this increases lead conversion rate by 25%.

Pillar one for the financial services firm to drive organic sales growth was to implement a predictive dialer to nurture leads, reduce the sales cycle length by at least 10%. Their sales team became better at closing deals faster; the ability to efficiently connect with high potential leads.

Conclusion: 

In the contemporary digital age, a quality lead nurturing tale entails a mix of web and offline channel interaction. With predictive dialers, we get faster and more targeted communication with prospects. Here, with your business strategically integrated with such a dialer as Justcall.io’s solution.