Due to the coronavirus pandemic, more and more people are choosing to shop online. Suppose you run an online store that’s great news for now. The only problem is that it’s persuading more traditional brands that didn’t previously have an online presence to set up online. That means that the online market is becoming more competitive than ever and growing at speeds that haven’t been seen since way back when online shopping first became a possibility. So how can you make your website stand out from your competitors? Here are the three best ways to attract more customers to your online store.
1. Build a great website
If you walked into a clothes store, you expect the items to be hung neatly around the room. You expect them to be able to see the quality of the product in a great deal and know what price it is as soon as you pick it up. You then expect to take it to the counter and be able to purchase it within a matter of minutes.
The process of buying something online should replicate the experience of buying something in a physical store as closely as possible. First, create a website that is easy to use and displays your products as clearly as possible. Just like you’d decorate a real-life store, you’ll want to find someone who can design a website to fit the style of your brand. For example, Alt Agency are experts in web design Walsall and have experience with working with big creative brands such as The Beatles Story in Liverpool. Provide them with high-quality images of every product, and they’ll be able to create a bespoke user experience that’s just as enjoyable as shopping on the high street.
2. Get on social media
Now you have a great website, its important that you direct as many people to it as possible. As well as search engines, social media is a great way for new customers to be introduced to your brand. Just like traditional media, you could pay for an advertisement to appear in the feed of your target audience. If you don’t want to pay for a traditional advert, consider encouraging existing followers to share your post by running a competition as an incentive. Once you’ve got them following your account, make sure to update it regularly with the best photos of your best products.
3. Get a discount code
If you’ve got a good product, then one of the main things putting your customer off making a purchase is probably the price. It can be hard to persuade people to part with their hard-earnt cash, especially when other websites could be offering a similar product for less money. Consider offering a discount code to customers. It doesn’t need to be a large amount, something as small as 5% off or even offering free delivery could be enough to persuade them to go to the checkout. If you email your existing customers a discount code, it could also persuade them to revisit your website.
