Digital marketing has made giant leaps in the past decade, and it’s now where most businesses are using it as part of their marketing strategy. But what is digital marketing? What does it do for your business? And why is it important? Let’s answer these questions for you to consider engaging with a digital marketing consultant in Sydney and more.

What is all the fuss about?

Digital marketing promotes your business through social media, email marketing and search engine optimisation. It’s not just about building an online presence for your company; it’s also about collecting data on your customers’ behaviour, so you can better understand them and use that information to improve their experience with your brand.

Inbound Marketing

Inbound marketing is a strategy that focuses on attracting customers with the help of content, such as blog posts and infographics. In other words, it’s when your business creates content that people want to pay attention to and share with their peers and then those shared pieces are what bring new customers in.

When done right, inbound marketing is about delivering value to potential customers before they realise they need what you’re selling. Instead of interrupting their browsing session with advertising or spammy pop-ups (which outbound marketers do), inbound marketers create content that helps people learn more about a topic related to their industry and then hope those readers return for more once they’ve finished reading it.

Inbound marketing has benefits over old-school outbound methods like cold calling or going door-to-door because it works for everyone who engages with your brand online. It also allows you to build trust with prospects before they become customers. You’re building relationships through helpful and valuable information instead of just trying to sell them something without much context.

The most critical components of inbound marketing include:

• Content creation – You need a steady stream of quality content regularly to build an audience and generate interest in your brand or product. Blogging is one way of doing this; another would be creating videos or podcasts related directly to whatever area/genre/niche market we’re talking about in this article today!
• Social media presence – Social platforms like Facebook, Twitter (or whatever else) provide users with access to not only blogs but also additional material like images which can serve as visual aids while educating viewers about relevant topics.

Why do you need digital marketing?

Digital marketing is advertising that uses the internet, mobile devices and other electronic media as an advertising platform. Digital marketing includes email marketing, search engine optimisation (SEO), social media marketing and online display advertising. 

It’s essential to measure your digital marketing efforts. If you don’t track the success of your digital marketing strategy, you won’t know if it was effective or not. You can measure your ROI, social media engagement, traffic and conversions using tools like Google Analytics or Facebook Insights. If possible, you should also measure customer loyalty through surveys or focus groups because this helps you to understand how satisfied your customers are with their experience with your business and how likely they are to recommend it to others in the future.

Digital marketing is measured regarding the return on investment (ROI). The ROI is calculated by dividing the revenue by the cost. The higher your ROI, the more successful you are.

The future of digital marketing 

You will soon be soon if you’re not already on board with digital marketing. The growth of mobile and connected devices means that most people now have access to the internet 24/7, and almost all are using it in some way or another. Customers expect businesses to be available online, which they can easily find through search engines. In fact, 98% of Australians say they use reviews when making a purchase decision.

Digital marketing is an ever-changing sphere. Even if you’re an experienced digital marketing consultant in Sydney, it pays to stay up-to-date so that your strategies are practical and relevant in the present day. 

Conclusion

I hope you have understood the value proposition of digital marketing.