The humble email has come a long way in recent times, and if your business is going to prosper in the data age, it will need to make the most of this simple yet powerful communication and marketing tool. Here are the most productive uses of the simple email, things that your business can easily implement to improve your sales and promote your brand.

Marketing

The email has become one of the most successful direct marketing channels. Using emails to send out product information has become the norm, but to avoid ending up in the spam or junk folders, this must be done in a professional and calculated fashion. The modern email marketing campaign must focus on consent, segmentation, and personalization. Ensuring that your business has the consent of clients and customers to send them emails is simply good manners. Once you have consent, sending emails that are specific to the client or customer needs will distinguish your emails from all the others out there. The email can then be used to promote special offers and new products as well as providing information about the business or its products as a type of newsletter.

Branding

The company brand is what the general public and online community associate with the product and company, so it is important to get it out there as consistently as possible. If the company emails are professionally branded and all signatures designed to promote the brand, then simply sending a response to a customer query or a request for prices is a way to get the message out there. A great example of this is rocketseed.com, where a professionally branded email can be designed and implemented across your business.

Data collection

In order to use the email marketing and branding campaign, the business will have to have the appropriate data. In order to make emails specific to the customer, there is a certain amount of information that your business will need to have. What the customer bought, or browsed, where they live, demographics, and yes, it is a bit circular, but the best way to gather most of this data is via email. Either asking customers to complete emailed surveys or quite simple questions from time to time, whose responses are saved and can be accessed at a later stage. The more information you can collect on customers during the shopping and engagement process, to store, amalgamate and analyze, the better for the business and the more targeted your future email campaigns will be.

Responses to emails are also easy to measure, and it is a simple process to establish which of your email campaigns have been successful and led to sales or contacts.

Emails have been an essential part of the business and personal world of communication for a long time; however, as with everything else, they have changed and are still used for communication, but it is communication of a different sort. Primarily to build the company’s reputation and brand and keep customers and clients as close as you can.