Business signs are critical for any business and help in many ways. Interior signs, or signs placed inside your business space, are particularly vital for branding. Your clients and potential customers get the impression that you are a powerful brand as the signage makes a statement. The signs are also crucial when delivering a message, for example, promotions. Though you may understand the importance of indoor signs, choosing one may be difficult for a business owner. The following are things to consider when choosing interior signs for your business:
Message
First and foremost, you must consider what you want the sign to say. Interior business signs must have a purpose, which is expressed by what they say. The signage must include important information to which you want to call people’s attention.
If you want the sign to call attention to your business, your logo may be enough. However, adding your brand slogan or tagline is better.
Do not make the mistake of trying to say too much with the sign, or you will confuse readers. Choose one message and ensure the signage captures it for maximum impact.
Visibility and Location
The second factor to consider when choosing indoor business signs is visibility. You must first ensure that they are easy to read. To that end, they should have large enough letters for anyone to see.
The signs should also have a clean and legible font. You can use two fonts on a sign, but it is best to use one. Make it the right font and choose an appropriate font size for the signage. Ensure that people can read it easily, even when standing at a distance.
Where to locate the sign is another critical consideration. You can have the most beautiful, informative, and attention-grabbing sign, but if it is in the wrong location, no one will notice it. Functions of custom indoor signs include promotion, providing directions, and decoration.
To choose the right location, consider the sign’s purpose. For example, if you want a sign that offers product information, place it by the door where foot traffic is highest. A sign concerning payments will be best located near the cashier.
It is also paramount that they are at eye level for the average customer. Make the sign as easy to notice as possible by choosing the ideal location.
However, be sure to follow ADA compliance so that you meet the requirements.
Color and Size
The color of interior signs matters significantly. It is especially vital to choose the right color contrast. The reason so many signs are black and white is the contrast.
The contrast makes it easy for people to read what the sign says. The higher the contrast level, the easier it is to read the signage from a distance.
If you have a company logo, the colors are the primary candidates for your sign. Many color combinations work well together, particularly contrasting dark and bright colors, so choose a suitable one.
Size matters when it pertains to indoor business signs. The size of the sign will depend on the size of the business premises and the space available for the sign. The larger the space, the larger the sign should be.
The visibility of the sign will also affect its size. If you have a lot of information on the size, it should be larger to ensure the font is visible.
Selecting the right custom indoor sign is essential for your business. There are many factors to evaluate when choosing the signage. When looking for custom interior signs in Chicago, contact Igna Signs & Graphics for assistance.
