Mobile devices have infiltrated every part of our daily lives. People rely on them to handle different tasks, even on the go. Stakeholders in every sector of the economy are recognizing the importance of designing foolproof mobile strategies and providing intuitive apps.
Mobile apps exist for different purposes. It can come in handy to boost customer engagement, serve as a branding tool, establish trust, and reach a wider audience.
These new trends provide immense benefits to both brands and users.
- Mobile commerce
The coronavirus pandemic has drawn us closer to the fact that mobile apps are here to stay. More consumers are now comfortable with online shopping. Without mincing words, the e-commerce sector is evolving into mobile commerce.
Consequently, mobile wallets are gradually replacing debit and credit cards during online transactions.
- IoT
Gone are the days when they were meant for only the affluent in society. People keep investing in AI-driven IoT devices as they are affordable and help to improve the quality of life.
Big tech companies are now including IoT-based solutions in their packages. As time goes on, IoT will become commonplace in the health sector, and self-driving cars will be mainstream.
- AI and ML
Artificial Intelligence and Machine Learning have been existing for some years now. Both technologies keep improving with great potential.
Businesses leverage chatbots to provide a more cohesive and personalized experience to their customers. AI can go a long way when distributing content on social media to ensure that it’s visible to the right audience. With time, these technologies will promote effective processing of patient data.
- 5G
5G network is among the top app development trends for 2021. This has inspired smartphone manufacturers to roll out 5G-enabled devices. One of the perks of this technology is the super-fast connection which is ideal if your app revolves around video streaming or is compatible with IoT devices.
In the nearest future, 5G will help birth wireless healthcare services.
- Biometric authentication
Biometric authentication helps businesses to add an extra layer of security to customer data. It is no longer restricted to the banking and finance sector. This technology makes it difficult for hackers to gain access to sensitive data. Nevertheless, endeavor to implement other security measures.
Users can access their accounts without entering any login details with biometric authentication. Apart from using fingerprint, other options include voice and iris scanning.
The bottom line is to choose an app development company like Slingshot, which prioritizes security by maximizing the latest technology.
- Motion and location-sensing
The latest smartphones has built-in location sensors. Motion and location-sensing help to provide a customized experience to users via mobile apps. Capturing user geolocation is a sure way to offer targeted marketing campaigns, uncover certain patterns, and offer location-based services.
Apps that are built around this technology can offer better suggestions and recommendations to users over time.
- AR and VR
Augmented Reality and Virtual Reality are transforming the mobile app development landscape. They play a major role in apps that involves gaming or visuals. Most people have experienced each technology separately. Mixed reality is unarguably the next big thing in the app world.
The major sector that will benefit from these technologies includes e-commerce, healthcare, and tourism.
