If you are a business owner, the first thought that will enter your mind will be to use all the social platforms available on the web. But the thing is not all sites are suits for a business or marketers. You should make sure that you are using the correct platform/s so that your business can thrive and have a good impact on the users. In this article we will discuss the top social media sites in 2021 that every entrepreneur and marketer should use.
Everyone is familiar with this popular platform. It is a social networking platform for both novices and professionals. Not only you can use it for reaching the potential B2B prospects, but also for B2C prospects too. In case you are hiring or maintaining a Linkedin account that can help applicants learn about your job openings. Also, regular sharing of the updates about your business and employees you can show them the perks of working in your company.
It is a popular social media platform that comes to mind when you need any advertisement in cheap pricing. If you have a business page made on Facebook with loads of high quality content, then Facebook will be the best platform to go for. Nowadays, people have high expectations of all businesses to have a strong presence on this site and most expect them to respond to their queries in the best possible way. If you were made to choose between any social media platform, then Facebook would be the one to go for.
Another one in this social media sites list is Instagram. It started as a photo sharing platform and visual content. Being a text savvy platform, it doesn’t allow any links with articles. It is one of the best social media for businesses who are out there to make videos and pictures for their customers. Moreover, this platform is the most valuable tool to build your business identity. In case you are a B2C company, you will be able to encourage your potential audience to check out the content or repost as a part of your feed.
If you are a B2C business, then you can easily share behind the scenes pictures of your company. The use of hashtags on this social media channel is one of the ebay parts of reaching numerous people and leveraging this platform to your benefit. Moreover, you can also use Instagram Live feature in order to expand your social reach.
YouTube
Most people have a notion that YouTube isn’t a social media channel, but in fact it is. It is in fact the largest source of user generated content online. You will be able to connect with users in the best possible way by using this channel. The views you get on this platform can be used to host videos too. You already know that the visual content is highly effective in engaging the visitors, therefore going for YouTube is very impactful for businesses.
In case you are running an ecommerce business, then there is no better social media site like Pinterest. Most pinners have already bought a product or service because of using this platform. Moreover, it allows you to upload individual pictures with descriptions and a link. In addition to this, it has an in-built shopping feature that makes it even more easier for businesses to promote products on this site. Moreover, you can also use rich pins in order to provide more context to a blog, recipe, or any product. The ad options can also be used to reach more and more targeted audiences without much effort. It is one of the easiest ways to drive traffic directly to your landing page or product page and make long lasting relationships with the customers.
This is one of the best and somewhat underrated social media platforms for businesses. It offers numerous opportunities for businesses to interact with each other on a continuous basis. Moreover, you will be able to share links, content, and ask a plethora of questions on certain topics known as subreddits. And the best part about this platform is that there is almost every subreddit for every topic. Reddit can also be used as a perfect research tool to get the proper understanding of what your audience needs and talks about.
Tumblr
It is basically a microblogging platform that doesn’t suit any social media channel, still it is one of the most valuable tools for reaching the customers upto the age of 18 and 35. Being the youngest demographic social site, it attracts businesses which are giving services or products in this age group. In case you are not familiar with the platform, then it can be somewhat challenging. Moreover, it has a community with loads of memes and jokes, so you should spend some time to know and properly understand this platform as much as possible.
Snapchat
This is another leading platform where you can share videos and photos that will remain published for the next 24 hours and then will be removed. Snapchat is one of the most ideal platforms for businesses to promote their services and products or its launch. It offers marketers the ability to create branded geotags so as to promote events in various locations during the certain time period. The audience does attract more younger generations thereby making it ideal to target a student level audience.
End Note
It may be tough to definitely say which social media platform is perfect for any business, but one thing is for sure they are effective. Once you do your search for the best social media platform for businesses, then you will be able to use the perfect one for your business. If you want to enhance your SMM strategy, then choose any one of these even multiple platforms for your business and reap the benefits. It is also important for you to not waste time on those sites that have very little to offer or any of your colleagues telling you which SMM platform is best for you. You must do your research and then go for the best ones out there.
