Links play a very important role in SEO and will remain an essential factor in getting ahead in search engines. But how do I build links for SEO? And valuable connections that cannot be copied and do not pose a risk?
But before we get to that, we need to clear up a few things because there are many gray hat methods in link building that violate Google guidelines, which we reject. For good reasons. In addition, Google’s algorithm has changed significantly.
What is link building?
Link building in SEO means that you generate external links for a website. So it is linked to other websites. Every external link strengthens your website and thus the Google ranking. How to get these external links – there are different strategies and approaches. Have a peek here to get detailed guidance on link building and its importance.
Natural backlinks vs.content promotion: assess the situation correctly
In the best-case scenario, linkable assets automatically attract valuable backlinks. In reality, unfortunately, it is often not that easy – at least not at the beginning, when the article is still brand new. Your fame also plays a role.
The second tip is, therefore: actively promote your linkable E.g., through:
- your network
- Outreach
- Social media
Web admins should see the content on your site and think. However, do not rely solely on this effect, but rather help a little if in doubt. A lot of work goes into a linkable asset – it would be a shame if the corresponding results were not obtained, wouldn’t it?
You can set the link attributes in the rel attribute value in the tag. From an SEO point of view, the following three characteristics are worth mentioning:
- Sponsored is used to mark purchased backlinks.
- Nofollow should be used when the above two values do not apply, and you do not want this reference to affect search engine ranking.
Make sure that your backlinks are not marked with any of these link attributes if you are required to. For example, if you get a link, but the webmaster in question does not follow it, the backlink is as good as worthless from a link-building perspective.
Get suitable landing pages for precious backlinks
Once the link-building roadmap is in place, you can start looking for relevant websites. SEO tools are ideal for this.
Links from pages that have absolutely nothing to do with your industry in terms of content and are not known at all are worthless to you.
So that you choose the right landing pages instead, it is best to use the tools mentioned above to look at the link profile of your strongest competition. Links that work for these competing sites should probably help your project as well.
Now that you know what a link-building strategy is all about: let’s move on with concrete measures. And always try to link the sites that have high DA. Once your ink is placed on another site, make sure it must be do-follow. Because Nofollow links have no use.
