Images have become an essential marketing tool online because they are more impactful in influencing consumer perception of brands than texts. Whether it’s a meme, a photo, or a selfie, social feeds are getting more and more filled with images than texts. Compared to texts, images are more engaging, memorable, and likely to be shared. It has been established that human beings process images 60,000 times faster than texts.
This post delves on how businesses track and leverage the growing number of images posted on social media and other platforms to grow their brands.
What is image analysis?
Image-analysis is the process of recognizing and extracting attributes from digital images utilizing digital image processing techniques such as artificial intelligence (AI). One common application for image analysis that people are accustomed to is the facial recognition software on our smart devices.
How to get the most out of your image-analysis
Many images are uploaded to our social media platforms daily. Using image-analysis helps businesses keep track of how these photos impact their businesses. Many photos capture logos that haven’t been mentioned in the posts texts; therefore, adding image-analysis to your social listening program will increase the precision of your brand analysis.
It’s important to augment your text analysis with image analysis. This way, your brand is provided with a more accurate and comprehensive picture of what existing, and potential customers are saying about your brand on social media. This way, you won’t miss crucial intel to help your decision-making process.
You can also use image analysis to expand the depth and insights into your corporate sponsorship events, which allows you to tell where, how and who uses your products.
Ways through which image-analysis will help your brand
Gives you clues on your consumers’ content preferences
In addition to social listening, when businesses employ visual listening through image analyses, the content that consumers love and value get easier to spot. This enables businesses to deliver relevant content to different consumers based on their tastes and preference.
Reveals important triggers on consumer behavior
On most occasions, consumers search for visual content online before making a purchase. Therefore, it’s of essence to have a clue on what images trigger which consumer actions for you to influence customer choice, which will ensure your brand growth.
Improves your competitor analysis
Just like social listening, knowing what your competition is up to and what they are offering through visual listening is equally important. You can learn about that unique feature that your consumers see in your competition and improve your brand accordingly.
Improves the value of consumer sentiment
Images are sentiment. Social media users share images when what they want to say can’t be expressed in words or text alone. Understanding this sentiment through image analysis gives insights into how to improve your brand strategy.
Leads to growth in the number of influencers
We can’t underestimate the power of influencers in promoting consumerism. These influencers differ in their number of followers and their level of influence on specific consumers. It gets significant when a celebrity influencer posts a photo of your product on social media, and your social analytic tools have logo recognition capability. Consumers and other influencers would embrace and promote your brand even if your brand wasn’t the focus of that post.
In conclusion, it’s important to note that not all image recognition platforms are built alike. It’s therefore important to identify which image analysis tool is the best fit for your enterprise, depending on your brand and business model.
