Over the past few years, social media has become the hub of all conversations. This has also made it critical for brands to use social listening and marketing strategies for their promotional activities.

But reaching out to the right market through social media can be difficult. Paid ads can only get you so far, and building an organic outreach often takes a long time. Making hasty decisions can affect your return on investment (ROI), while waiting too long can disrupt your brand momentum.

That’s where influencers and brand endorsements come in.

How Can Influencers Help Your Brand?

Online influencers and advocates are internet celebrities who have a large following and outreach. They create content that appeals to followers’ interests, and enhance their engagement with their audience as a result.

These influencers often generate revenue by brand endorsements, where they create online ads and content that is meant to showcase a certain product or service. Brands can then use social listening tools to measure the level of engagement generated from these collaborations.

These influencers often have a certain set of followers from a niche segment. For instance, those who work as makeup artists have a fan following vastly interested in cosmetics and personal grooming. Whereas, health advocates have followers who focus on fitness and well being.

By using the promotional services of these internet celebrities, you can connect to your target audience in your specific industry. Since the followers of such influencers are sincerely interested in their option, having their endorsement gives your brand the attention it needs for effective marketing.

Along with promoting your products and services to potential consumers, the influential outreach of these individuals also highlights your brand as a credible entity.

How Can You Find the Right Internet Celebrities?

Despite being a popular way to promote your brand, finding the right influencers for endorsements can be a daunting process.

While the number of followers is a surface-level identifier of an influencer, not all popular internet celebrities are the perfect fit for your target market. Similarly, not all audiences react the same way to a certain individual within their industry.

With that being said, it’s not impossible to find suitable influencers to market your solutions. By using social listening technology, you can easily discover the right online advocates to do your brand promotion.

Use Social Media Listening to Find Influencers

Social media listening is used to track the activity and engagement of certain keywords and topics. Due to this reason, it is typically used by individuals and corporations to tap into audience sentiment regarding their brand.

Specialized solutions such as NetbaseQuid make it easier to use social media tracking and listening services.

Through its artificial intelligence (AI) and automation powered features, NetbaseQuid can help you track conversations from all popular social media platforms. As a result, it can let you know what your audience is thinking about your brand and how you can use the information to your advantage.

But you can use the same technology of tapping into online conversations and audience sentiment to track reactions towards online influencers and advocates.

While the number of followers can only tell you the extent of an influencer’s outreach, social listening assessments let you analyze the quality of that network. By seeing how audiences respond to an influencer’s brand endorsement and general actions, you can determine whether they are the right fit for your marketing campaigns.

This Assessment Can Maximize Marketing Results

Using solutions such as NetbaseQuid helps you complete this assessment in a timely manner. Through quick information analysis and data visualization, you can determine the efficacy of influencers without compromising on your marketing time frame.

This ensures that you are only partnering with individuals who are the right fit for you. By utilizing your marketing spend in an ideal manner, you can maximize your ROI and get the most out of your efforts.

To see how NetbaseQuid can help, don’t hesitate to check out its solutions today. With an easy to use program and robust functionalities, the platform has all the potential to become your primary social media measurement tool.