Web development services are popular and necessary given the pace of development of internet technology and marketing. A huge audience of users can remotely place orders, pay for them, find out information about goods placed in the public domain. Given the modern pace of life, online shopping for many has become a solution to the issue of lack of time. And this is not surprising, because users on the way to work, at home or in a cafe can:

• get acquainted with the information about the product in detail;
• features of the offer;
• make payment and order delivery of the product.

All this frees up time in the schedule that was previously spent visiting shops, banks and more.

Brief introduction

Internet marketing is more productive to improve the efficiency of the implementation of a business from small to large, if the owner has a platform where customers are invited for subsequent interaction. Internet platforms can be of different types, for example:

• sites (used both for acquaintance with the product and for sales);
• portals where user ads are published;
• forums and blogs (mostly applicable for informational purposes);
• pages in social networks;
• applications;
• video hosting.

Depending on the field of activity of the company, priority sites for business development are determined. Nowadays, web development services for small business have acquired particular relevance, offering universal solutions for relatively little money. As part of the material, we will consider what web development services are, what they are and for whom they are relevant.

Introduction to web development

For many, web development is limited to creating websites, games or applications for mobile devices. But this is not entirely correct, and the concept itself implies much more directions than it might seem at first glance. Conventionally, the following areas of web development can be distinguished:

• web navigation design
• graphic design;
• programming;
• technical support;
• promotion and much more.

For each niche of Internet resources, you will need its own circle of specialists. For example, not only designers and programmers are involved in the development of an application, but also analysts, content authors, testers, and so on. For online stores, content managers will be useful, without whom the promotion of the resource will not be productive enough. Therefore, your attention is invited to consider areas where you really need to involve professionals in the work.

Application Development

Whether you are the owner of a large company or a small business focused on providing services or selling goods – it doesn’t matter! In any case, you will need to provide information about yourself for the maximum audience. Many entrepreneurs have already managed to evaluate the possibilities of applications in practice. For an objective assessment, it would be fair to determine the main advantages of your own application for business owners:

• The most compelling advantage is the ability to communicate with a huge number of users using automated tools. This greatly simplifies the burden on the business owner, since it removes the need to perform a number of tasks — with a competent approach, the user makes a purchase even without the participation of the seller.
• Business control in your pocket. Applications allow not only to effectively disseminate information about the company and its products through the use of marketing technologies. Applications for mobile devices enable the business owner to effectively control sales and offer new information, add products and much more from anywhere in the world with access to the Internet.
• Business card site and application — the face of the company, which indicates the authority and increases the percentage of users’ trust. What’s more, it’s an effective way to keep your audience up to date with innovations, product launches and more.
• Application prevalence. In order to realize the need for your own business application, you just need to look into your own smartphone and count how many applications you have installed.

A responsive app or website goes through a series of stages from conception to presentation to the general public. We will talk about some of them further.

From idea to publication

Thinking over the concept and drawing up a work plan is the first priority. Moreover, it is this initial stage that is considered one of the most difficult, because you need to understand exactly how the finished product will look like. In addition, you need to evaluate:

• cost and scope of work;
• determine the functionality of the application / site;
• understand what the audience needs;
• research the market and more.

After thinking over all the steps and drawing up a detailed plan, web developers come into play: programmers, graphic designers, screenwriters and others (depending on the subject matter and other factors that determine the volume and types of work carried out). Before the full launch, testing is carried out. At this stage, final additions are made, vulnerabilities and shortcomings are eliminated. In fact, testing allows you to achieve maximum product quality. And finally, placing a site or application on the network for public access, advertising and attracting customers.