Digital Marketing has become the king of all marketing strategies in the last few years. Brands and businesses have a tendency to follow the footprints of their audience and therefore, today, they have successfully managed to ingrain their presence in the digital world also.

Today, a brand is recognized by its social media presence more than anything else and the key to empowering different social media platforms is the use of a unique yet impressive ‘Hashtag’ which is capable of catching up with the latest trends. Every one of us must have noticed that various brands make use of some branded hashtags in their marketing campaigns to grab the attention of their audiences. For example, Red Bull simply used its slogan as a hashtag  (#givesyouwings) to circulate it amongst its consumers with some creative content. The campaign witnessed amazing response from its users on social media. We will talk about some other successful hashtag marketing campaigns as well which have gained tremendous success but before that let’s discuss a powerful tool which augments the performance of these hashtags while running a social media campaign for business marketing.

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Hashtag Aggregators and their role in digital marketing campaigns

Among numerous digital marketing campaigns running these days, the one which is most popular & acceptable by the audience is a hashtag campaign. A brand uses a unique hashtag which goes well with the goals of its promotion. It then encourages its users to post content on different social media channels using the same hashtag by offering some discounts or running a contest with a chance to win alluring prizes. People while participating in these campaigns generate unique and fresh content related to the brand which can be curated and aggregated to further use in different marketing strategies. Here, comes the role of a hashtag Aggregator.

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A hashtag aggregator is basically a social media aggregator which pulls content using hashtags. Different users post different content about your brand on various social media platforms but one element which is common between them all is your hashtag. A hashtag aggregator brings together all these posts under one roof thus saving time and giving you a quick and clear insight into the users’ perception of your brand. These aggregated posts can be leveraged in numerous interesting ways for your brand’s promotion. It lets you build your own hashtag feed wall which can be either embedded on your website for increasing visitor engagement or can also be displayed on big digital walls during an event. These hashtag aggregators are smart enough to pull relevant content from different social media channels and also allow you to curate the posts manually. Not just this, these aggregators fetch real-time content from social media and display it instantly to enhance user engagement & social media presence of a brand.

Let’s now have a look at how some famous brands leveraged the power of these hashtag campaigns to boost their sales & marketing –

1. #shareacoke campaign by Coca Cola –

Two major reasons why Coca Cola rolled out this campaign were – to increase their sales during summers & to build a genuine connection with its consumers. The brand had launched a website where people could order coke bottles with personalized labels on it. They were then encouraged to share pictures and videos along with their unique stories linked with these personalized bottles using the hashtag – #shareacoke. The campaign not just boosted the sales of the brand but also led to a tremendous rise in its social media followers by inviting more and more user-generated content across the campaign as well as the brand.

2.  #worthsaying by L’Oréal Paris –

This hashtag campaign was rolled out by L’Oréal Paris in association with Golden Globes Awards. The hashtag #worthsaying was relevant and went well with the tagline of the brand – “Because you are worth it”. The campaign was one of the cleverest and well-thought initiatives to create a buzz around the brand since it talked about female empowerment which is a vital subject not just for women but everyone across the world.

In consideration with the above examples, a hashtag aggregator can be of great significance. It can effectively collate all those posts containing the hashtag – #shareacoke or #worthsaying. And these collated posts can further be used on different platforms like a promotional feed on social media, on a website or on a hashtag wall during an event organized by the respective brand.

We can say that these hashtag campaigns have immense potential to enhance the sales of a brand along with refreshing the relationship between a brand and its users. But the only key element which enables these campaigns to shine bright and be immortal in the field of digital marketing is a Hashtag Aggregator.