What can you do with a Facebook manager, here today, an SEO expert from a reputed digital marketing agency will explain you in detail. With Facebook Business Manager, you securely manage all the pages, advertising accounts, product catalogues, and tracking pixels that your company maintains. This way, the information is in the possession of company-defined administrators and not behind the personal profile of an individual employee.
Have you heard of Facebook Business Manager? At least if you work for a larger organization or marketing agency, this tool is a must for those working in Facebook marketing. If Facebook marketing is done by more than one person or you work with a marketing agency, it is a good choice. If you are the administrator of an individual site, this is not necessary. The exception is e-commerce marketing, which allows you to take advantage of the e-commerce product catalogue in Facebook advertising.
Creating a Facebook Business Manager
You can create your own Facebook Business Manager for free at: https://business.facebook.com/. At this point, you define the Facebook page (and name) for which the Business Manager will be created. Use your own work email to create a Business Manager, as this service is specifically designed to use Facebook for work. However, you will need your own personal Facebook profile to approve your account
Facebook Business Manager management view
The Facebook Business Manager management view contains the advertising accounts and Facebook pages you have access to. That is if you are the administrator of the company’s page/administrator of the advertising account, but you do not see this in this view. information, make sure you’ve been added as an administrator of the account you want to manage. When you create a Business Manager, make sure your business information (contact information, VAT ID, billing information) is correct in your business settings.
From the Business Manager view, you can navigate to the page or ad account you manage. The navigation at the top left opens a menu through which you can manage your Business Manager settings.
Add a user/administrator to Facebook Business Manager
once you have created Facebook Business Manager, you will automatically be an administrator with account admin rights. This means that you can add other users with different permissions. I recommend that you add at least another person to the account with Admin privileges so that the account is not left without an administrator. If the privileges of the sole administrator are removed, Facebook Business Manager will no longer be able to manage them. The only user with admin rights can add people, Facebook pages, or ad accounts to manage.
NOTE! Do not use the so-called fake profile (I do not recommend this at all). This will make it difficult to manage your account if this profile is deleted or you need to contact Facebook support.
Add an Instagram profile to Facebook Business Manager
You can add a company’s Instagram account to Business Manager. To do this, you need a username and password for your company’s Instagram account. Adding an Instagram account to Facebook Business Manager means you can define users or marketing partners who can do Instagram marketing for a company’s advertising account.
Note from a SEO company: This does not give the user or marketing partner direct access and publishing to their Instagram account. Only advertising rights are managed here.
