Welcome to the Influencer Marketing World!

In the tough competitive environment of the digital world, influencer marketing is like an oasis in the desert for brands. The internet has changed the business world and commerce more than expected, and offered multiple opportunities for entrepreneurs. In an environment dominated by blogs, people started to make millions without even leaving their homes. Thus, in a way, the internet has created opinion leaders within itself.

Let’s examine ways to be better and more effective on Social media , how you can become an influencer on online platforms, or how you can take your profile to the next level. There are certain strategies you should use to achieve all these goals.

What is Influencer Marketing?

Influencer is someone who influences or changes people’s behavior. In today’s new media world, the influencer is the expert who has a certain power and popularity in social media channels and influences the audience it addresses .

This expert position is not made by the influencer itself, but by the mass of followers who trust and believe in the sincerity of his experiences and shares. These people have a loyal audience and this audience benefits from the experiences of the influencer, trusts, believes and adopts their shares. Influencer marketing;  It is  a marketing strategy that focuses on influencing the purchasing behavior of the audience it addresses, people who have the power to influence the masses in digital media channels and are accepted as authority and expert by their followers.. In the concept of influencer marketing, marketing activities are carried out for potential buyers through influencers, not to the entire market.

Why Influencer Marketing Matters

According to the two-stage communication flow theory put forward as a result of a study conducted in 1940, when the masses are examined sociologically, a guiding effect of media names and opinion leaders on the behaviors of individuals such as consumption or voting was observed. By acting like a syringe, these opinion leaders can make the masses adopt all kinds of ideas and have the power to overcome thresholds in behavior. As the leader of the digital world, influencers, like opinion leaders, change the behavior of the target audience and reprogram their thoughts has the power. By using the power of internet authorities in the Influencer marketing strategy, it is ensured that the target audience realizes the desired consumption behaviors. Influencer marketing gets its power from 3 sources:

Social access: Influencers can reach millions of people through social media channels.

Original content: Influencers produce original, impressive, unusual and marketing-oriented niche content.

Consumer confidence: Influencers build strong relationships with their audience; followers trust influencers’ opinions.

There are 4 basic activities in the Influencer marketing method:

The Influencer analyzes to determine and prioritize them according to rank .

Marketing to Influencers : To increase the awareness of the Influencer community about the brand and the company.

Marketing through Influencers: Conducting marketing campaigns through influencers in order to increase the brand awareness of the target audience through target market segments.

Marketing with Influencers: By  transforming influencers into advocates of brands and companies, to instill a fan spirit in them.

What are the Influencer Marketing Steps?

Influencers, who change trends and activate minds regarding a certain thought, assume the role of activists of the brand. Influencer marketing proceeds in 4 stages:

Access : The brand chooses the right influencer to represent itself through social media distribution channels. Influencer is an expert in his field. The target audience doesn’t trust the brand because they don’t know the brand, so traditional advertising and marketing methods don’t work. Influencers, on the other hand, have credibility and reputation in the eyes of their followers. Brands reach their target customer group with influencers and ensure that they realize the desired purchasing behavior for their products and services.

Action : Brands create secondary marketing campaigns through influencers. Influencer asks his followers to comment while experiencing and introducing the products and services of the brand with an honest point of view in problem solutions suitable for real life scenarios. With the discussion environment created, the attention of the target customer group is drawn; They express their mere thoughts on the product value of the brand that have not passed any filter. Brands do their best to have a well-established Instagram presence and put a lot of energy into it. One of the most effective ways to increase your  visibility on social media , especially at the beginner level, is to buy followers. By getting real followers from special sites , the most reliable address of  online services to receive the attention it deserves.

Interaction: It is important to build strong customer relationships at this stage. Influencers should turn the first customers into loyal customers of the product and brand. The formation of an unwavering loyalty depends on the consumer’s connection to the influencer, their trust and how loyal follower they are. For this, brands need to determine the prototype of their target audience and characterize it by creating a Persona as a result of research and samples. After that, he must find the influencer that will best represent this personality card, which is a fictional character. The Influencer should be able to represent the desired Persona of the brand in a natural and passionate way, transforming into a superstar that shines in the eyes of the consumers and be the face of the brand that reflects on the target audience.

Moreover, many social media influencers share by using different social media tools according to their interests, and by expressing themselves, it actually offers many opportunities for brands to apply an effective marketing strategy. Twitter is one of the best social media platform to grow your online business. Brands and influencers are using new trend to make their mark on this platform. To make their publications more reach and visibility they buy twitter followers Australia. Many of the brand holders and influencers are using this strategy to make their profile more attractive and authentic. You should also try this for your profile promotion as this is cheapest and easiest way for achieving your goals.