What are you missing in the marketing strategy? Planning to create dynamic QR code? Investing in static QR code?

There seem to be endless options, but when growing your business, there is minimal space for Hit-And-Try. Many companies are researching to get the best solution, ultimately making them even more confused. 

You have a single chance to engage with visitors and generate leads. So, when choosing between static and dynamic QR codes, it is important to explore the best use cases relevant to your requirements. 

What is static and dynamic QR code?

Static QR code

It is highly required when the information in the QR does not need any update once it is created. They have a static URL with a single landing page. The URL becomes the segment of the QR code pattern, which restricts the creator from making any edits. 

Dynamic QR code 

This includes a short URL in the code, redirecting users to the destination URL. In case of any updates, the destination URL is easily changed while the QR code remains the same. It becomes handy when using a single QR code with different targets. 

What are the main differences between Static and Dynamic QR codes?

1. Editing

• It is not possible to edit the static QR code once it is created
• It can be edited even after it is printed or shared with others

2. Monitor performance 

• There is no option to track the actions taken on the static QR code
• It enables the users to monitor and analyze the performance of the dynamic QR code

3. Time consumption

• This can be generated once and then used anywhere 
• It gives freedom to make updates even during the runtime

4. Internet connection 

• Only the customer requires an internet connection 
• Both owner and user require an internet connection 

5. Add information after scanning 

• For payment, the customer needs to add the amount 
• The Dynamic QR code contains all the information from the Merchant. This saves the users from adding any information to complete transactions. 

6. URL 

• Static QR codes have long and complex URLs 
• While dynamic QR code contains short and clean URLs

7. Retargeting 

• They are not ideal for retargeting customers, as the information is fixed once the QR code is created 
• The information can be changed at any point, which means the owner can easily retarget the users

8. Scanning time 

• As it has a complicated URL, it will take a longer time to reach the destination 
• With a short URL, it consumes less time to take the users toward the destination URL

9. Ideal use cases

• Static QR code is more preferred for personal or one-time uses 
• The Dynamic QR code can be easily used in marketing, menus, healthcare, and more
• QR Fusion has a detailed guide on dynamic vs static codes and how to generate codes in a few minutes.

How to generate a static QR code perfectly?

• Choose the type as static for the QR code 
• Add the right information, as it will be fixed and cannot be changed once submitted 
• Customize the look of the QR code 
• Save it in the compatible format and share

How to generate a dynamic QR code perfectly?

• It is important to choose if you want to add URL, text, call, Email, app download, vCard, or other QR Codes for Business Cards and marketing requirements.

• Add the correct details as per your requirements. 
• Easily customize the look of the QR code. Many QR code generators will enable users to add logos and choose patterns, colors, and frames to meet their brand identity. 
• Print or download the QR code in a compatible format. 

What are the uses of Static and Dynamic QR codes?

It is important to consider the uses to ensure that you have the right solution depending on the business requirements:

Static QR Code

• Resume: Add a static QR code on the summary to redirect toward your portfolio or website. 
• Emergency Details: These are some things that do not require updates. You can add contact information, medications, or other details accordingly. 
• Menu: You may require a menu for a one-time event where you can invest in a static QR code. 

Dynamic QR code 

• Product Details: You can inform the users about the unique features and benefits by scanning the QR code. 
• Marketing: Implement the right strategies to market your products and services effectively to the audience. 
• Retargeting: By easily updating the content, it becomes effortless to target the audience again using the same QR code. 
• Social Media: Most social media channels complicate sharing and redirecting to the URL. Adding a QR is a hassle-free process and can be scanned easily. 

Why choose a dynamic QR code over a static QR code?

There are multiple reasons to choose a dynamic QR code for your business over the static one. Some of them are:

Highly Flexible 

Focusing on the recent trends and demands of the industry, it is important to have the editing capability to fix the issues instantly or update the content at any time. This helps ensure you do not create any negative impression on the audience. 

Great Features 

The benefit of having a dynamic QR code is that it is multi-functional and helps overcome the business’s hurdles. Many QR code generator enables the addition of URLs bounded by time which means your audience can reach the landing page easily. 

Visually Appealing 

Owners can easily change the look of the QR code as per their brand requirements. This will help to gain attention and engage more audience. Follow the QR code’s right patterns, frame, color combination, and text. 

User-Friendly

The future of the QR code is in your hands. By monitoring all the actions, you can make updates regularly. This ensures that your code is always aligned with the business targets. 

The Final Tip!

When looking for an ideal solution that will be used for the long term, it is better to create a dynamic QR code. But if you know that the content of the QR code is fixed, it is better to choose a static QR code. 

We have shared some insights to ensure that you make the right decisions and generate better leads for the business.