Creating engaging content and making real connections is hard for brands, especially when trying to grow their audience. This is where UGC Video comes in.
UGC videos have been all the rave on social media and they are slowly becoming a must-have when it comes to effective advertising for any brand. Whether you’re selling a product or offering a service, UGC videos can help you increase sales, get more engagement, and earn trust.
We’ll show you how to make the most of UGC Video, its benefits, and how to source it.
What is UGC Video?
UGC Video is user-generated video content that’s made by customers and users, not brands. It’s becoming increasingly popular content material to use in marketing strategies – both organic and paid ad campaigns because of its incredible potential to make your brand appear more real and trustworthy.
Most Popular Types of UGC Video
- Unboxing videos
- Testimonial Videos
- How-To Videos
- Problem & Solution Videos
- Product Description Videos
- Gifting Videos
How to Get UGC Video for Your Brand
Getting video content from your users and customers is not the best option since it’s not reliable, the quality isn’t always the best, and it doesn’t include your branding or convey the most important product messages.
The best way to source quality UGC video content is to team up with verified UGC creators who know how to make videos that convert, increase engagement, and still look like they were created by actual users. You can connect and find the best UGC creators for your brand through UGC platforms like Influee.
Provide the creators with your product and a detailed description of what you want the video to look like – choose one or more popular UGC videos and let them save you time and money by delivering high-quality content you can use in your paid ad campaigns or on social media channels.
Why UGC Video is Beneficial for Brands
- Increases Sales: Adding UGC Video to your ads can help you elevate your conversions since working with creators provides you with real content from actual users. By testing different video types and creators, you can find what works best for your audience.
- Builds Trust: The fact is that people trust other people more than they trust brands. Real reviews from users make your brand seem more trustworthy.
- Increases Interaction: People respond better to UGC Video than to regular ads. Real stories from real people are more relatable, which makes people want to interact more.
- Creates a Community: Using UGC Video in your marketing makes people feel like they belong to something. Seeing real stories makes others want to share their own stories and experiences too.
Important Stats on UGC Video
- 85% of consumers find UGC more influential than brand photos or videos.
Source: https://www.linearity.io/blog/ugc-statistics/
- User-generated product videos generate 84% emotional intensity compared to 77% for branded content.
Source: https://insense.pro/user-generated-content/statistics
- Advertising based on UGC can result in a 400% increase in click-through rates.
Source: https://www.business.com/articles/user-generated-content/
- 79% of people say UGC highly impacts their purchasing decisions.
Souce: https://www.searchlogistics.com/learn/statistics/user-generated-content-statistics/
In Summary
Using UGC Video can help your brand in many ways. It improves sales, builds stronger connections with your audience, and builds trust, forming a stronger community. All of this helps your brand become more recognizable, stronger, and trustworthy. Start teaming up with UGC creators now for unique content that will turn your target audience into loyal customers.
