Creating great video content for your business is a great way to enter various markets and attract audiences. Video production is a very effective marketing tool.
Video marketing has exploded rapidly in a short period. With the popularity of social media and other video streaming platforms, this is not surprising.
However, as this special advertising strategy becomes more and more popular, people have a lot of misunderstandings about it.
Most of them are harmless, but some are amazing. But the videos produced by start-ups and small businesses are so poor that they often do more harm than good.
In the eyes of consumers, your video production and marketing reflect your brand. To help you stand out from your video marketing strategy, here are the top mistakes businesses make in video marketing.
Choosing the Wrong Partner
Nowadays, anyone can easily make videos with a portable smartphone. But is this what you want? Your business customers can equate video quality with business quality. Therefore, it is necessary to consult an expert.
To save budget, you can try to reduce some corners of the video or choose the cheapest company. But it’s like marrying the wrong person. Any such operation will be harmful to you.
When customers see your video, they should be sure they are spending money on your business. For this reason, it’s important to choose the right video production and marketing partner and create high-quality videos for your business.
Seeking the right professional help is your first step in video marketing. If you make a mistake here, it’s a fatal mistake!
Long Creative Process
You may now come across manufacturing companies of any size. It is estimated that there will be a timeframe from the customer’s first contact with the video production company to delivery of the final product (everyone is popping the bottle and/or high-fiving).
However, for many reasons, the estimated time frame may be longer than you think. First, the planning and pre-production process usually begins with one person as the production agency’s point of contact.
If sufficient pre-production is conducted to ensure that the results fully meet your expectations, 3 to 6 meetings are usually required. These meetings are usually held several weeks apart and require more preparation, including sample videos, gathering/sharing of creative assets, internal coordination, and decisions on how the video will become.
So, even after pre-production and production itself, you will still enter the final stage of the creative process, which is almost always the bottleneck of any production company: post-production and editing.
Focusing on a Single Message
Let’s say this is the case: You just watched an online video of a company talking about its new products, traditions, new places, outstanding employees, corporate awards, recent charities, CEO personal information, and new reward programs.
What have you learned? There may be nothing. It is amazing even if you keep looking at it.
Video Marketing Services Restricts on Video Equipment
To some people, this may seem obvious, but the equipment used to produce the video makes a huge difference in the quality of the output, especially when working with small agencies, which can become a problem.
Small companies providing video marketing services do not always have the equipment to make its videos. They usually rent the equipment at “daily” or “weekly” prices, which means you can’t be sure which tools will be used in the project.
This is why it is important to request examples of previous works made with the same audio/video/lighting equipment.
Furthermore, you not only need to be sure that you will be using the correct quality manufacturing equipment for production, but you also want to make sure that the team has sufficient experience in renting or using gears.
When a team rents out new or unknown equipment, they may not know how to use it most effectively or it may take some getting used to. In all these problems, Asterlation is the best choice for you.
Create Videos that Focus too Much On Sales
You need to add a clear call to action in the video. Aside from that, everything else will become spam and annoy your audience. There is no need to forcefully feed the audience. If you help them, they will continue your call to action.
You can use countless video editing services to make your videos stand out and meet the needs of your target customers.
Limited Bandwidth and Range
Nobody would think they rushed to complete the project just to meet the deadline. You want a perfect result, not a “this is all our time” video.
The challenge for video production companies is that you can only allocate a certain amount of pre-production time to define your goals.
Agents of all sizes can manage multiple customer projects simultaneously. Therefore, they may need to limit the time before production to understand your goals and vision.
In general, this means that you should spend enough time with the internal team to define exactly what is needed.
If you want the video to appear, feel and complete the video you want, it depends more on your team’s ability to express these variables clearly than the production team.
Ignoring the Use of SEO
Now that you’ve made a marketing video, the next important thing is to allow your target customers to watch your video. Previously, the video meant YouTube. But today this is not enough.
If you need audiences to watch videos, you need to follow several video optimization strategies and techniques. To see your video at the top of the internet, you need to optimize it with the right keywords and high-quality thumbnails.
Ignoring these SEO video factors would be a huge mistake because the number of people using them will increase. Nowadays, video search engine optimization has become an important part of every marketer’s life.
If you want to see your video popular and become number one, don’t ignore SEO-based marketing for a minute. The results they can bring are amazing.
