Today, there are many enterprises in Australia that refuse print media publication on the grounds that digital media has taken its place in the minds of the customer. Whereas in reality, facts speak otherwise. For instance, magazine subscriptions in Australia have increased in the past few years. The contrast between the two has shown that Magazines, brochures and pamphlets are far more efficient at capturing customers by providing a physical touch than digital magazines and online newspapers, which are intangible. This article speaks about the bright side of Print Media in comparison with Digital Media.

• Print Media Marketing

Is it at all possible that digital media is capable of substituting Print Media? The answer is no. Top businesses in the field of Print Media in Australia attribute their success to print advertising and traditional printing. Technology can evolve all it wants, but long time magazine subscribers are not going to indignify their age-old tradition of picking up the printed copy by subscribing to a random online mag subscription. The effectiveness of printed magazines remains unmatched.

Though digital media displays the capability of reaching a wide range of audiences within a short time, it cannot be compared to the personal connection that readers of printed magazines develop with their providers. E- media, as they call it, does allow for the usage of various luring elements like 3-d images but nothing like the magazine you can touch and feel.

Reasons to Choose Print Media

• High Viewer Frequency

You may be surprised to know that because magazines or newspapers lie all day on your couch or coffee table, exposure becomes recurrent. For instance, a magazine subscription in Australia delivers a copy to its reader in Brisbane. Now the chances of the reader sharing and promoting the magazine among his acquaintances will be much higher than an online magazine that is unreal to the reader.

• Regulatable Appearance

One huge benefit of printed magazine subscriptions is that you will have full liberty in determining how it should come out. The full and final choice of the selection of colours and characteristics will be yours. The detailed aspects such as font type, colours and decoration are at your disposal. These details are what capture the readers’ attention. Digital media, in this respect, does not offer much choice.

• Enhances And Sustains Readers’ Attention

If you want to understand what is being conveyed here, attempt reading an article or news post online and know how digital media is destroying people’s attention span. Listening to Alexa in the background, scrolling through Facebook, digital media readers’ try to read an article or ‘glance’ rather. When this kind of mumbo jumbo is happening around you, how can you pay attention to what you are reading? Invariably you will wade through. Print media subscribers ‘do not try to operate on different levels when they are curiously involved with your magazine. This means increased receptivity and attention span, which develops a personal connection with your brand.

• Stimulates Response

How many people do you think have the patience to sit through an online ad on their smartphone. They will grab the first opportunity they get to press ‘skip’ and continue with their business. Involuntarily viewers will click ‘close’ the moment it is enabled. Netizens loathe ads. It goes without saying that with Print media, the case is the right opposite. The majority of Print media readers’ indulge in some kind of response after their eyes catch an ad in your magazine or newspaper.