Most companies understand the necessity of SEO. No matter your industry, being discoverable online depends on your Google ranking and is key to success. Thus, companies know they must reserve some of their budgets for SEO.
If you are at the start of this process, you may consider hiring your employees for this responsibility. But, you may also be weighing up hiring an SEO consultant in London. Some companies would argue that an in-house SEO team has its advantages. This can include fast turnaround time and the ability to lead strategies. However, there are plenty of fantastic advantages to outsourcing too. This is why you should explore the idea of hiring a London SEO consultant before deciding. Here is what you should know.
Access to Innovative Tools
A variety of tools are necessary for SEO. Think about tasks such as investigating keywords or testing the speed of your website. Plus, you have to monitor other strategy elements to ensure you are getting the desired results. All of this requires online tools and software for your team. Unfortunately, some of the best tools out there are expensive. Some are only available to larger organisations too.
Therefore, this is another good reason to consider using an SEO consultant. They can be part of a larger SEO agency with access to innovative tools and the budget to invest in the latest developments. For example, this is the situation when you hire Joshua George. He owns ClickSlice and has a fantastic team and the latest tools at his disposal. You can enjoy UK SEO consultancy that delivers real results, unlike hiring an in-house team and having to pay for all of these innovative tools out of your own budget.
Avoid the Costly Overheads
Perhaps you have not considered the overheads of an in-house SEO team. If not, be aware that you have regular training to pay for. Google’s algorithm changes frequently; this industry does not allow you to stand still and be complacent. Therefore, routine training is a must to achieve results. Then, you have to remember the tools your team will need daily. These must be paid for and maintained.
Companies can be deterred from hiring an SEO consultant when they see the price tag. They might have the belief that experts in London charge more too. However, you can soon discover the cost-effectiveness of choosing a consultant. There are no overheads to worry about and big bills coming your way. You already know what you are going to be paying each month and this is not going to increase.
Save Valuable Time
You are probably aware of how long it can take to hire one employee. So, imagine how much time it can take to hire a whole in-house SEO team. If you want to boost your ranking now and optimise your website, this will not be as quickly as you like it to be. It could take up to a year for your in-house team to settle in and start developing a strategy.
The alternative is hiring an SEO consultant in London. Many businesses have found that this is a way to save valuable time. You skip the whole hiring and onboarding process. Instead, the consultant and their team get straight to work. Generally, you can expect to see some real results in a few months. While there is no exact time schedule for achieving your SEO goals, you can definitely expect a consultant to achieve them quicker.
Choose the Scalable Option
When hiring an in-house SEO team, you will build a team for your business at that time. For example, you might hire a two-person team to handle optimisation. But, the problem with this approach is that your business will grow over time. This is particularly true if they are good at their job. So, what happens later down the line when you have more customers and are expanding? Unfortunately, you are going to have to expand this team and spend a lot more money on recruitment.
This is why many businesses prefer to start with an SEO consultant. They are adaptable since they have experience and already have a team behind them. Indeed, they are used to handling large volumes of work. So, they can easily adjust when you are scaling up your business. This will save you a lot of time, money and hassle. You can choose the scalable option from the beginning and know that you do not have to do any additional work.
Guaranteed Results
Ultimately, most companies want to know about results. In other words, who will achieve the best results for their company? Well, SEO consultants are experienced. They have helped businesses in the past, and they stay up-to-date with the industry. So, they know how to achieve results, avoiding any penalties or trouble along the way. As long as you do your research when it comes to finding an expert, you are guaranteed fantastic results.
Does this mean that an in-house team is completely useful? Of course not. But, you are taking a gamble when you hire people and are making them work together as a team. It can take them time to learn and gel, which means a delay in the results you achieve and whether they are up to your standard. Thus, most companies find hiring a consultant with experience more reliable.
Avoids Management
When you have any type of in-house team, there is going to be some management involved. But, this might not be something you want. Perhaps you do not have the time or simply do not want this added stress to your daily working life. Either way, know that hiring an SEO consultant is the way to avoid management. You are handing your SEO over to an experienced professional. While you are still kept in the loop and can view what they are doing, there is no input needed from you on a daily basis. Thus, you can avoid the hard work.
