Any business with an online presence understands the importance of ranking high on search engine results pages (SERPs). After all, organic traffic is how most people find websites on the internet – and if you’re not ranking high, you’re missing out on potential customers.
But it’s not enough to target any old keywords. You need to use a strategic keyword selection approach to make the most impact. Here’s why SEO keyword strategy is so important – and how you can create your own successful strategy.
SEO Keyword Strategy: The Basics
When it comes to SEO, keywords are everything. They’re the terms and phrases people type into search engines when looking for something online. And if you want your website to be visible in those search results, you must choose the right keywords.
There are a few different factors to consider when choosing keywords for your website:
1) Search volume: This is the number of people searching for a particular keyword every month. The higher the search volume, the more traffic you can potentially attract.
2) Keyword difficulty: This measures how hard it would be to rank for a particular keyword. If a keyword has low difficulty, there’s less competition, and you have a better chance of ranking high.
3) Relevance: It’s important to choose keywords that are relevant to your website and business. For example, if you’re a florist, you wouldn’t want to target keywords like “real estate” or “auto parts.”
4) Commercial intent: This refers to the likelihood that someone who searches for a particular keyword is looking to make a purchase. Keywords with high commercial intent are usually more valuable than those with low commercial intent.
Why SEO Keyword Strategy is Important
Now that you understand the basics of keywords let’s take a closer look at why SEO keyword strategy is so important.
There are two main benefits of using a strategic approach to keyword selection:
1) It helps you attract the right kind of traffic
Not all website visitors are created equal. Some people might land on your site and immediately leave because they’re not interested in what you offer. Others might stay for a while and browse your products or services but ultimately decide not to make a purchase.
Then there are the visitors ready to buy – these are the ones you want to attract. And the best way to do that is by targeting keywords with high commercial intent.
By focusing on keywords that signal a buyer’s intent, you can ensure that the traffic you’re getting is more likely to convert into customers. This, in turn, will help you boost your sales and grow your business.
2) It helps you save money
Paid advertising can be a great way to drive traffic to your website. But it can also be expensive – especially if you’re bidding on popular keywords with a lot of competition.
If you’re on a tight budget, you might be better off focusing on less competitive keywords that you can rank organically. Not only will this help you save money, but it will also give you the chance to build up your organic traffic over time.
Conclusion
SEO keyword strategy is vital because it helps you attract the right kind of traffic and save money on paid advertising. By targeting specific keywords, you can improve your website’s visibility and make sure that the traffic you’re getting is more likely to convert into customers.
