Many years ago, sending and receiving greeting cards became an effective way of sending love or appreciation to others. Greeting cards have always been one way of communicating with family and friends. Also, business greeting cards arose and became part of every company setting, being a way to show gratitude and loyalty to the company or business associates. With technology, what has an act of communication has been shifted the interaction between the sender and receiver. 

Different social media platforms like Facebook and Instagram continue to expand not only in entertainment but also in providing faster and more convenient ways to communicate. Without exerting too much effort, people are now getting less in using greeting cards. Still, many people long to receive hand-made letters and cards-the the simplicity yet the sincerity of these cards are the best. Social media networks improvised a way to achieve these by digitalizing frames, photos, and stickers along with various font styles to create a digital greeting cards that are always available for personal and business purposes. 

Business Greeting Cards: More than just the Paper

Despite the efforts made by digital systems to conveniently send greetings and courtesies to everyone around the globe, they cannot replace the power of paper and the efforts of creating messages to every receiver anywhere. In reality, the presence of paper in every greeting card is more than just sending the message to every client, company, and business partners. 

No matter how beautiful a digital design the internet can offer, every information and message presented on the paper provides a signal to every receiver how essential that particular message. The way it is presented and put in the greeting card sends a glimpse how careful and effortful every detail is placed, to achieve the goal of sending the right context to the receiver. This shows that every greeting card is not just a plain paper-it provides better connections between a company to other individual or organization. It also guarantees consistency and more harmonious partnership from one business to another. 

Nothing beats the nostalgia it can get both from the sending company to the other company. According to research, nostalgia is triggered by a sensory input like tangible materials that trigger a person’s memory. Business greeting cards can instill from the receiving organizations how they are appreciated by another company, and the sending business how every greeting card strengthened their relationship with other ventures.  If you’re unsure about how they might be, you can check these examples of sympathy notes. After you have seen them, you will be fascinated by the idea of giving something meaningful.

The power of greeting cards to instill a person’s four senses (sight, touch, smell, and feel) make it a powerful source of memory and emotional triggers that make organizations feel that they are worthy to their respective industries and they have contributions to other businesses. Few individuals may have cried on an email or a message in a social media network, but a carefully handwritten greeting card can be one of the treasured possessions of any business owner or manager. 

Another beneficial aspect of business greeting card is that it assures it can be reusable and always available for a certain period of time, especially if the receiver handled it with more care despite many years that pass. Digital greetings can be more fluid and it invites creativity, and while its usefulness are also promising, one click from the receiver and it can disappear forever. 

Why Companies should Send Greeting Cards

If there is one word that can describe what companies can get from sending business cards to other ventures or organizations, it will be Result. Non-personal greetings cards like cards of thanks for a smooth sailing transaction, invitations to upcoming company events and business conventions can indeed make a difference to the reputation of any business. This can be an opportunity to develop a more personal relationship with other businesses and to create distinct advantages over a competitor.

The following are more justifications when it comes to spending time and money to send business cards despite the rise of technological era.

Personalization

Greeting cards never fail to provide a particular degree of specialization to its recipients. Besides making them feel that they are worthy of the sender’s time and resources, a personalized greeting card like photos of employees or a nice office with a special message can be a sure way to capture the receivers’ attention, and to consider the intention of the card as well.

Marketing approach

A friendly greeting card that has a specially designed company logo can create an impression to potential clients and business partners that they can be there for them. Besides a unique greeting card, a personal message for each individuals or organization can surely create a difference and can make them feel that the sending company recognizes their skills and expertise.

A tangible way of interaction with others

Fortunately, there are companies and individuals who put particular greeting cards on display to their offices. This scenario has two indications: either the people who interact with those clients or companies’ show that the sender cares enough for them, or it created a good impression to them.

A way of showing importance to others

Sending greeting and invitation cards about an important milestone or celebration in the company make clients and business associates that they are highly valued as other member or family of the sending company. This can create a stronger and well-established relationship with them which later on can lead to more clients through referrals and recommendations.

A way to show gratitude and appreciation

The best way a company can tell how it appreciates and thankful it is for the presence and contribution of their clients and business partners is by sending them personalized greeting cards. Simple yet genuine messages like saying thank you for choosing their company to handle their needs can go a long way towards building loyalty by other clients and partnership with other firms. 

Despite technological advancements around the corner, company greeting cards should still be present all the time. These cards aren’t just to swoon a client or part of a gimmick-these can be great and powerful tools that help any businesses start and grow its relationship with other people.