As people develop their business’s websites, most tend to think that images are a nice element to have with no other purpose beyond looking good. However, images do much more than just make the page more appealing. The images you select for your site should be high quality to make your page feel fresh. Different resources online will provide images for your website, but some might not be free. Wondering where to get free images for your website? Worry no more, as FreeRange will provide you with a variety of quality images that are perfect for your business. Check below to discover the benefits you will reap from incorporating images into your business’s website.

Helps Bring Your Product to Life

While content is crucial to help explain your services or products, images help reinforce this information. Besides, about 65% of the population are visual learners. Therefore, giving your viewers the power to visualize your services or products allows them to imagine utilizing them. This increases the opportunity for sales while making your offering more memorable and highlighting your brand. Remember to select images that are of high quality always. This is because research shows that consumers consider high-quality images important when purchasing. Images cater to consumers’ short attention spans while bringing your offering to life. Typically, the human brain can process all images they view for as low as 13 milliseconds. Now, compare that to reading a paragraph. This tells you that images are more effective than content.

Helps Achieve More Clicks and Views

Images are powerful in that they not only attract people’s attention but also spark emotions that draw them in. For this reason, incorporating appealing pictures in business websites can make people become more emotionally involved and invested. Thus, they will tend to view and click on your website more often. Also, images help improve user experience by presenting more digestible information while contributing to the storytelling process. Enhancing user experience helps decrease bounce rates and increase user retention on your website. As a result, your business will stand a higher chance of capturing potential clients’ details or converting the clicks directly into sales.

Helps Fuel Social Media Accounts

Currently, the world has really embraced the online space. Therefore, your business will require an online presence for it to thrive. While social media is proving to be crucial to businesses nowadays, imagery significantly impacts your position on all social media platforms. More people get attracted to and interact with social media posts when images are included. This is because images develop an emotional trigger leading to responses such as comments or likes. More comments and likes tend to attract more visitors to your site.  

Helps Gain Higher SEO Ranking

Website images can considerably benefit your indexing on search engines. The captions that you use to label your images offer more content for search engine optimization purposes. If your description is genuine for the image and includes more keywords, this content will appear for both images and web searches. Thus, this gives you more opportunities to be discovered.