The world of social media can sometimes feel like a confusing and very fast-moving one. Whether you’re a brand looking to exploit its many advantages, an influencer creating content for a social media platform, or an individual end-user wanting to have some fun, it’s not easy to keep up. The latest platform, TikTok, is perhaps one of the fastest-growing platforms of all time in terms of exponential growth. Here’s why you need to look at downloading TikTok and creating a profile for yourself if you haven’t done so already.

TikTok is a creative hotbed

If you’re looking for the home of creativity in the world of social media, look no further than TikTok. Whether it’s the platform’s incredibly popular challenges or its miscellaneous video content, TikTok is where creatives are currently congregating. As an influencer, it’s a great place to both consume good content and to get some ideas for your own. If you’re a brand and you’re looking for inspiration for your next marketing campaign, there’s no reason to look elsewhere; TikTok is the premier place for creative people right now.

TikTok is where young people are

As a brand or an influencer, the first demographic you likely want to attract is a notoriously ephemeral one that’s difficult to pin down. Young people are flocking to TikTok and leaving behind other social media platforms. Every brand wants to know how to get a large following easily, and if your product is aimed at young people – somewhere around the 16-25 demographic – then having a TikTok profile and creating content on the platform is an absolute must. An increasing number of older users are popping up on TikTok, too, so it won’t be long before the demographic is more mixed.

The TikTok algorithm is great

Many social media platforms use algorithms to drive user engagement and recommend video content. TikTok does the same, but its algorithm is different. It looks closely at what you’ve already watched and recommends content based not only on that but also on how many likes a video is receiving. As such, if you’re on TikTok, you’re extremely unlikely to get content recommendations that aren’t right or don’t work for you. That means you can spend hours browsing TikTok videos as a user, but it also means you can tailor your content to the right audience as a creator.

TikTok is an incredibly popular platform

TikTok enjoys a staggering 800 million worldwide users, and that number is only likely to increase as word-of-mouth popularises the platform even more. If you’re a brand or influencer, then you’re missing out on a potentially massive audience if you don’t have a TikTok profile. The purpose of social media marketing is to reach as many people as possible in an organic way, and if you’re not on the most popular platform of the moment, then you’re not doing that as efficiently as you could be. As a user, you’ll build a stronger and more populous friend network through TikTok, too.

TikTok can make you money indirectly

As a brand, TikTok can make you money. If you partner with influencers and ask them to promote your product, you’ll find that sales increase due to the massive exposure that TikTok can give you. If you’re an influencer of some renown, you’ll regularly be asked by brands on TikTok to partner with them in order to promote products, and that can be pretty lucrative too. To put it simply, if you’re looking for ways to make extra money on social media, then TikTok should definitely be the platform you look to. Its large audiences and potential for marketing mean it’s rife with opportunities.

The TikTok community is legendary

Unlike many other social media platforms, TikTok has an extremely solid community core. If you want to be somewhere you can truly feel you belong, TikTok is the perfect place for you. The way in which videos are made – the short-form content style and emphasis on individuality, plus the lip-syncing and tribute challenges – makes TikTok one of the most community-centric social media platforms around. That can work in your favour as a brand or an influencer, too; there are far fewer hostile people or trolls on TikTok, so you’ll be free to do your stuff without fear of intrusion.

TikTok has a truly global reach

There are few apps that can claim an audience as massive and far-reaching as the one TikTok has. If you’re looking for your content to reach as many people as possible, then it’s hard to argue with the idea of getting a TikTok profile. TikTok began life as a Chinese social media app before crossing the border in a way few apps and services arguably have. Many Chinese social media platforms remain fairly insular, but TikTok has gone completely global in a way other social media apps doubtless will be looking to for inspiration. TikTok truly has a global reach, and if you want to reach a global audience, it’s the platform for you.

TikTok is just great fun

Regardless of whether you’re an influencer, a brand, or an individual, there’s no denying that it’s just great fun to browse TikTok and to create content on the platform. Adding to challenges and other content themes is thrilling as you realise your videos will be viewed by lots of people around the globe, and watching other people’s efforts is just as much fun. Obviously, there are plenty of other reasons to be on TikTok besides the fact that it’s enjoyable, but for many, that will be more than enough.